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Abt Care Project

Abt Care Project Healthcare toolkit by Abhishek Majumder and Deepali Saini is a winner of the 2017 Iron A' Design Award in Public Awareness, Volunteerism, and Society Design.

Abt Care Project is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.

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Abt Care Project Healthcare toolkit by Abhishek Majumder and Deepali Saini Iron Public Awareness, Volunteerism, and Society Design Award Winner 2017

Abt Care Project Healthcare toolkit

Abt Associates engaged Think Design for designing tool kit to reduce delay along the care pathway for Pneumonia and Diarrhea in rural Bihar, thereby reducing high infant mortality rate. The project started with a brief secondary research, followed by extensive field research and rapid ethnography. By employing optimal research tools, Think Design and Abt Associates identified specific areas of intervention along with key stakeholders for adoption. The solution is pictorial, instructional, paper based and locally manufactured, thus making it affordable and sustainable.

Abt Care Project Healthcare toolkit by Abhishek Majumder and Deepali Saini Iron Public Awareness, Volunteerism, and Society Design Award Winner 2017
Iron Public Awareness, Volunteerism, and Society Design Award Winner 2017 Abt Care Project Healthcare toolkit
Abt Care Project designed by Abhishek Majumder and Deepali Saini
Abt Care Project - Iron Public Awareness, Volunteerism, and Society Design Award Winner
Abhishek Majumder and Deepali Saini's Abt Care Project Healthcare toolkit
Iron Public Awareness, Volunteerism, and Society Design Award Winner 2017 Abt Care Project Healthcare toolkit
Abt Care Project designed by Abhishek Majumder and Deepali Saini
Abt Care Project - Iron Public Awareness, Volunteerism, and Society Design Award Winner
Abhishek Majumder and Deepali Saini's Abt Care Project Healthcare toolkit

Featured Design

Abt Care Project by Abhishek Majumder and Deepali Saini

Core Functionality

Healthcare toolkit


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Abt Care Project Healthcare toolkit

Abt Care Project is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Abt Care Project is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Abt Care Project is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.


Winner Designer

Abhishek Majumder and Deepali Saini

Since 2004, Think Design's methods powered mission critical initiatives of few of the most renown companies and brands; creating impact across industry verticals and millions of users. With its presence across five studios in India and USA run by more than a hundred design minds, Think Design envisions being one of the most widely networked design consultancies in this world. Think Design's work is in the space where customers interact with businesses: For consuming information, carrying out daily tasks, making key decisions or buying things. Think Design has powered global fortune companies and disruptive startups alike, in the domains of Banking and Financial services, Non profit and social impact organisations, New & Media companies, Defence systems, Education, Telecom and Healthcare to mention a few. Think Design's breadth is its biggest strength.

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Winner Client

Think Design Collaborative

Think Design Collaborative

Think Design collaborates with visionary organizations to identify, build and materialize innovative products and services. With Design Thinking at the core of our practices, the products and services we design are relevant to the people who use them. We are driven by insight; we drive results. Since 2004, we have powered mission critical initiatives of few of the most renowned companies and brands; creating impact across 9 key sectors and millions of users - with a team of about 100 people across 5 offices.


Abt Care Project Healthcare toolkit by Abhishek Majumder and Deepali Saini Iron Public Awareness, Volunteerism, and Society Design Award Winner 2017

Read The Inside Story

Discover in-depth story of the Abt Care Project, a Healthcare toolkit designed by the highly esteemed Abhishek Majumder and Deepali Saini, awarded with the very prestigious A' Public Awareness, Volunteerism, and Society Design Award. Explore more about the intricate details and the story behind this unique Healthcare toolkit now.

Abt Care Project Healthcare toolkit

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Read the official press release announcing Abt Care Project as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Abt Care Project Healthcare toolkit's unique features, innovation, and impact.

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Think Design Collaborative, the brand behind Abhishek Majumder and Deepali Saini's award-winning work Abt Care Project Healthcare toolkit, exemplifies the success that public awareness, volunteerism, and society design brands can achieve through the A' Design Award. By winning the Iron A' Design Award, Think Design Collaborative has demonstrated its commitment to good design, innovation, and creative excellence.
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"Abt Care Project Healthcare toolkit" - Iron A' Design Award Winner


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Designer's Portfolio

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Abhishek Majumder and Deepali Saini

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