LuvIt Rocks
LuvIt Rocks Pralines by BLOK is a winner of the 2017 Silver A' Design Award in Packaging Design.
LuvIt Rocks is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkLuvIt Rocks Pralines
LuvIt is an Indian youth-based chocolate brand. For their praline collection, they wished to target young adults, as the existing praline buyers were middle-aged customers. The studio focuses on balancing trendy youth sensibilities while retaining the sophistication of pralines. Custom praline shapes were designed & branded as LuvIt Rocks — a tongue-in-cheek pun suggesting good taste alongside it's gemstone-like shapes. A custom typographic brand pattern with gold foiled letters was created that playfully envelopes the box. The box comes in 3 vibrant colours to choose from.
Featured Design
LuvIt Rocks by BLOK
Core Functionality
Pralines
Accolades
Packaging Design Award Winner in 2017.
Silver Winner
LuvIt Rocks Pralines
LuvIt Rocks is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. LuvIt Rocks is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. LuvIt Rocks is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
BLOK
BLŌK is the multidisciplinary design practice of Vaishnavi Mahendran (India) and Žarko Dumičić (Croatia). BLŌK focuses on working with cultural and commercial clients as well as not-for-profit organizations locally and internationally. Drawing from the two partners' individual cultural backgrounds from India and Europe, they work towards creating strong, project-specific design solutions for their clients often exploring design synergies between eastern and western cultural influences, resulting in a unique Indo-European design aesthetic that is specially tailored to cater to a global audience. BLŌK also passionately pursues its self initiated projects, with these projects often providing a strong source of inspiration for the studio's commercial work. Vaishnavi and Žarko are graduate alumni of Parsons, the New School for Design, New York.
View Winner ProfileWinner Client
LuvIt
LuvIt is a youth oriented brand of chocolates based in India, launched by Global Consumer Products Pvt. Ltd. LuvIt is targeted at young consumers in the age group of 15 to 30 years and has been positioned as a bold, trendsetting brand that closely associates itself with youth culture. The packaging has been designed in line with the brand philosophy of 'Live It. Own It. LuvIt'. Keeping the young, new-experience seeking consumer in mind, the brand identity is based in a visual world that is bold, pop, unapologetic and focused on being a trend setter in its category.
Winner Brand
BlŌk
BLOK is the multidisciplinary design practice of Vaishnavi Mahendran (India) and Zarko Dumicic (Croatia). BLOK focuses on working with cultural and commercial clients as well as not-for-profit organizations locally and internationally.
View Brand ProfileRead The Inside Story
Discover in-depth story of the LuvIt Rocks, a Pralines designed by the highly esteemed BLOK, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Pralines now.
LuvIt Rocks PralinesResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing LuvIt Rocks as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the LuvIt Rocks Pralines's unique features, innovation, and impact.
Media Showcase
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LuvIt
"LuvIt Rocks Pralines" - Silver A' Design Award Winner
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