Shou
Shou Product Design by Susu Yao and Feng Liang is a winner of the 2017 Golden A' Design Award in Textile, Fabric, Textures, Patterns and Cloth Design.
Shou is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkShou Product Design
It is a spontaneous project researched with the subject of 1983ASIA. The auspicious animal embroidered on the rank badges are the inspiration source for 1983ASIA design this time. As an Asian designer, 1983ASIA condenses the endless stories about rank badge and exquisite vision into series products with modern design methods.Research the characteristics of Chinese traditional culture, bring the culture products to daily life with modern design methods and let more and more people enjoy this fashionable culture products and then learn about their stories.
Featured Design
Shou by Susu Yao and Feng Liang
Core Functionality
Product Design
Accolades
Textile, Fabric, Textures, Patterns and Cloth Design Award Winner in 2017.
Golden Winner
Shou Product Design
Shou is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Shou is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Shou creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Designer
Susu Yao and Feng Liang
It comes from a faith. 1983 ASIA is co-founded by Su SU (Tianjin, China) and YAO (Malaysia) in Shenzhen China.We are very glad that we were guided by K&L. After years of experience of handling projects, we made several brands also achieve ourselves.However, after the joy come again and again, it left us endless thought. We grew up in Asia which was measured by western culture. In this case, the identity of Asian is getting vague.We used to let the treasure of us go, but we have to learn how to reunite the world. The cultural convergence left us regret for globalization and internationalization.“Sometimes, traditional Asian culture is a fetter of western.”We are inspired astonishingly that only tracing to the source can solve the inner contradiction. Based on Asian and designer, we tried to break the bound of concepts and used art design to show our experience and achievement through studying Asian culture.Turning invisible culture into glamorous Asian visual product is the lost-for–long happiness that we reach for in the world.
View Winner ProfileWinner Client
1983asia
It comes from a faith. 1983 ASIA is co-founded by Su SU (Tianjin, China) and YAO (Malaysia) in Shenzhen China.We are very glad that we were guided by K&L. After years of experience of handling projects, we made several brands also achieve ourselves.However, after the joy come again and again, it left us endless thought. We grew up in Asia which was measured by western culture. In this case, the identity of Asian is getting vague.We used to let the treasure of us go, but we have to learn how to reunite the world. The cultural convergence left us regret for globalization and internationalization.“Sometimes, traditional Asian culture is a fetter of western.”We are inspired astonishingly that only tracing to the source can solve the inner contradiction. Based on Asian and designer, we tried to break the bound of concepts and used art design to show our experience and achievement through studying Asian culture.Turning invisible culture into glamorous Asian visual product is the lost-for–long happiness that we reach for in the world.
Read The Inside Story
Discover in-depth story of the Shou, a Product Design designed by the highly esteemed Susu Yao and Feng Liang, awarded with the very prestigious A' Textile, Fabric, Textures, Patterns and Cloth Design Award. Explore more about the intricate details and the story behind this unique Product Design now.
Shou Product DesignResources for Journalists
Press Kit Downloads
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Press Releases
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Media Showcase
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1983asia
"Shou Product Design" - Golden A' Design Award Winner
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