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Smile

Smile Business card holder by Ari Korolainen is a winner of the 2017 Bronze A' Design Award in Fashion and Travel Accessories Design.

Smile is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.

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Smile Business card holder by Ari Korolainen Bronze Fashion and Travel Accessories Design Award Winner 2017

Smile Business card holder

Smile is a simple business card holder with an interactive function. It is not just a regular holder for your business cards, but also an icebreaker, a fun conversation starter with a plain yet practical design. Pulling the band makes the cards automatically pop out, and the holder is closed again by putting the cards back in. The mechanism is simple yet convenient in its ease of use. The holder is made of durable recycled leather, and is available in several colors.

Smile Business card holder by Ari Korolainen Bronze Fashion and Travel Accessories Design Award Winner 2017
Bronze Fashion and Travel Accessories Design Award Winner 2017 Smile Business card holder
Smile designed by Ari Korolainen
Smile - Bronze Fashion and Travel Accessories Design Award Winner
Ari Korolainen's Smile Business card holder
Bronze Fashion and Travel Accessories Design Award Winner 2017 Smile Business card holder
Smile designed by Ari Korolainen
Smile - Bronze Fashion and Travel Accessories Design Award Winner
Ari Korolainen's Smile Business card holder

Featured Design

Smile by Ari Korolainen

Core Functionality

Business card holder


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Bronze Winner

Smile Business card holder

Smile is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Smile is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Smile splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.


Winner Designer

Ari Korolainen

Ari Korolainen

Ari Korolainen is a Finnish architect and designer who was one of the first designers who used recycled materials in his designs. 1985 he started to make cases and stationery products of recycled cardboard. Today he also uses recycled leather commonly in his designs. Good design and environmentally friendly materials can be seen in his Private Case stationery collection. Now, 30 years later, Private Case is a large collection of stationery products and Korolainen is known as Mr Private Case. Furniture design is his another ambition.

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Winner Brand

Private Case

Private Case

Private Case makes high quality stationery products. Private Case products are known for their simple yet smart design and the use of recycled materials. All products are designed and made in Lahti, Finland.

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Smile Business card holder by Ari Korolainen Bronze Fashion and Travel Accessories Design Award Winner 2017

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Discover in-depth story of the Smile, a Business card holder designed by the highly esteemed Ari Korolainen, awarded with the very prestigious A' Fashion and Travel Accessories Design Award. Explore more about the intricate details and the story behind this unique Business card holder now.

Smile Business card holder

Resources for Journalists

Press Kit Downloads

Download the comprehensive press kit for Smile, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Smile Business card holder.

Press Releases

Read the official press release announcing Smile as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Smile Business card holder's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to Smile at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Smile Business card holder.


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Private Case, the brand behind Ari Korolainen's award-winning work Smile Business card holder, exemplifies the success that fashion and travel accessories design brands can achieve through the A' Design Award. By winning the Bronze A' Design Award, Private Case has demonstrated its commitment to good design, innovation, and creative excellence.
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"Smile Business card holder" - Bronze A' Design Award Winner


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Ari Korolainen

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