5 Principles
5 Principles Sweets and Candy by Anton Shlyonkin is a winner of the 2017 Golden A' Design Award in Packaging Design.
5 Principles is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing Work5 Principles Sweets and Candy
The 5 Principles is a series of funny and unusual candy packaging with a twist. It stems from the modern pop culture itself, mainly the internet pop culture and internet memes. Every pack design includes a simple recognisable character, people can relate to (the Muscle Man, the Cat, the Lovers and so on), and a series of 5 short inspirational or funny quotes about him (hence the name - 5 Principles). Many quotes also have some pop-cultural references in them. It's simple in production yet visually unique packaging and it's easy to expand as a series
Featured Design
5 Principles by Anton Shlyonkin
Core Functionality
Sweets and Candy
Accolades
Packaging Design Award Winner in 2017.
Golden Winner
5 Principles Sweets and Candy
5 Principles is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. 5 Principles is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. 5 Principles creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Designer
Anton Shlyonkin
Anton Shlyonkin is a part of graphic design duo from Russia called «All my T». The other part is his wife, who is a graphic designer herself, Anna Goncharova. Then they created this company their focus was in typefaces and t-shirt design — both things starting with the «T», that's how this name came to be., however now they are working in many different field from packaging to enterior desgn. They both graduated from National Design Institute in Moscow, Anton in 2011 and Anna in 2013. Now they are lecturers their themself. They also take part in poster exhibitions, the last one was Dante Alighiery exhibition in Italy, Pratovecchio. Anton's favorite self-commissioned project is his «Type tarot» — a set of tarot card made intarely with custom lettering. His favorite client-commissioned work is branding and navigation system for sledge-bobsleigh complex «Sanky» in Sochi, which was part of the Olympics in 2014. Anna's favorite works are different packaging for famous Russian candy brand «Tasty help»
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Tasty Help
«Tasty help» is a brand from Russia, known for it's colourful tasty presents in creative packaging. The most recognisable of them are various plastic bottles, filled with something sweet (or spicy sometimes). But the company is always interested in new packaging technologies, design trends and social influences, so nowadays their catalogue consists of many various forms of packaging, from simple cardboard boxes to complicated intricate design. «Tasty help» is represented all over Russia, Ukraine, Belarus and Kazakhstan through a franchise network and retail stores
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5 Principles Sweets and CandyResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing 5 Principles as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the 5 Principles Sweets and Candy's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to 5 Principles at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning 5 Principles Sweets and Candy.
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Tasty Help
"5 Principles Sweets and Candy" - Golden A' Design Award Winner
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