Tera
Tera Brand Identity System Design by Cynda Media Lab is a winner of the 2017 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design.
Tera is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkTera Brand Identity System Design
This flexible identity system reflects the spirit of the brand archetype, the Explorer—somebody who lives life to the fullest by constantly experiencing new things and keeping those memories forever. Tera's brand visual system design centers around a new typeface, T1, and a colorful array of Life Event Icons depict significant moments or things in people's lives. The icon design is inspired by the youthful culture of emojis. Tera’s identity system visually communicates the key consumer benefit: choosing Tera means taking comfort in knowing that all of your data is safe and accessible, 24/7.
Featured Design
Tera by Cynda Media Lab
Core Functionality
Brand Identity System Design
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2017.
Bronze Winner
Tera Brand Identity System Design
Tera is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Tera is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Tera splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Cynda Media Lab
Cynda Media Lab is an award-winning transdisciplinary design studio. We specialize in branding, motion graphics, app/web design, and experience design. We believe design is creativity with purpose, and the best design solution is a result of research, exploration, and obsessive attention to details. At Cynda Media Lab, we ask “why,” explore “what if,” and always have the courage to try the “why not.”
View Winner ProfileWinner Client
HB Mobile
Hope Bay Technologies, Inc. provides cloud-computing solutions to businesses and individuals worldwide. This includes front- and back-end software and hardware, storage, data center, power, and energy management applications, and other cloud services. HB Mobile Inc., founded in January 2016 as a division of Hope Bay Technologies, focuses solely on developing cloud storage solutions for mobile devices. HB Mobile’s first product, Tera, is a seamless cloud memory extension for smartphones running Android OS.
Winner Brand
Cynda Media Lab
Cynda Media Lab is an award-winning transdisciplinary design studio. We specialize in branding, motion graphics, app/web design, and experience design.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Tera, a Brand Identity System Design designed by the highly esteemed Cynda Media Lab, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Brand Identity System Design now.
Tera Brand Identity System DesignResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Tera, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Tera Brand Identity System Design.
Press Releases
Read the official press release announcing Tera as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Tera Brand Identity System Design's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Tera at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Tera Brand Identity System Design.
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HB Mobile
"Tera Brand Identity System Design" - Bronze A' Design Award Winner
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