Freaktion
Freaktion Craft Beer by Allan Suleiman and Breno Frias is a winner of the 2017 Golden A' Design Award in Food, Beverage and Culinary Arts Design.
Freaktion is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkFreaktion Craft Beer
The brand was thought to be different from the category, from the positioning to the design. Differently from the competition, this beer has a typographic visual identity with friction elements on its logo. The use of dark backgrounds contrasted by the magenta color also helps to differentiate it in the craft beer segment, what adds authenticity and modernization, at the same time, a classic aspiration of an extremely premium/gourmet product. Its 2 sub-brands use freak characters to amplify the concept. Their colors, icons and and info carry consistency and remembrance to the consumers.
Featured Design
Freaktion by Allan Suleiman and Breno Frias
Core Functionality
Craft Beer
Accolades
Food, Beverage and Culinary Arts Design Award Winner in 2017.
Golden Winner
Freaktion Craft Beer
Freaktion is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Freaktion is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Freaktion creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Designer
Allan Suleiman and Breno Frias
We believe in setting a difference. Not taking the same path. Doing things differently from everyone else. That’s why we love building brands for startups and for those who have disruptive mindsets. That’s who we are.
View Winner ProfileWinner Client
Freaktion
Beer is serious stuff and there is much more science inside a bottle than people realize. No wonder the whole process, equipment, communication, distribution channels, logistics and, especially, knowledge and technique are infinitely put to the test before being poured in your glass. People are freaktions and not let themselves to be defined by styles or traditional notions. They are always looking for the highest quality raw materials, sensations and unusual recipes that transform a beer in a real ethyl experience. It's the flavor of the small details that are understood to delight of the great discoveries. Good product in a freak way. Because, in a world where so many people looking to follow the same pattern, being different (a.k. “freak”) is what drives and fascinates this brand. We are crazy for the new! The exotic encourages us, the different seduces us. With so many possibilities in life, why to be like everyone else? Better off being abnormal, being freak. Over the craziest adventures of life it is very crazy to think that what else the equals is exactly the fear of being different.
Winner Brand
Uddott
We believe in setting a difference. Not taking the same path. Doing things differently from everyone else. That’s why we love building brands for startups and for those who have disruptive mindsets. That’s who we are.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Freaktion, a Craft Beer designed by the highly esteemed Allan Suleiman and Breno Frias, awarded with the very prestigious A' Food, Beverage and Culinary Arts Design Award. Explore more about the intricate details and the story behind this unique Craft Beer now.
Freaktion Craft BeerResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Freaktion, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Freaktion Craft Beer.
Press Releases
Read the official press release announcing Freaktion as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Freaktion Craft Beer's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Freaktion at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Freaktion Craft Beer.
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Freaktion
"Freaktion Craft Beer" - Golden A' Design Award Winner
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Designer's Portfolio
Explore other works by Allan Suleiman and Breno Frias
Allan Suleiman and Breno FriasJoin A' Design Award
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