Setback
Setback Coffee Table by Jeffrey A Day is a winner of the 2016 Iron A' Design Award in Furniture Design.
Setback is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkSetback Coffee Table
The qualities that Setback has are twofold. First, the design starts a non verbal dialog between user and product; this is accomplished by the random flowers cut through the material to show a shadow on the ground. Secondly, The shadow changes with the light source that illuminates the room giving it a different shadow pattern, similar to a sundial giving the time based on the moving sun placement.
Featured Design
Setback by Jeffrey A Day
Core Functionality
Coffee Table
Accolades
Furniture Design Award Winner in 2016.
Iron Winner
Setback Coffee Table
Setback is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Setback is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Setback is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Jeffrey A Day
Following suit with his uniquely dichotomous designs, DAY-STUDIO’s lead designer, Jeff Day, strikes a balance of cerebral and creative. With over a decade of experience in product design (and three Patents later), Day combines his strategic planning and tactical implementation skills with an innately exploratory mind. His designs effortlessly showcase the effectiveness of this equilibrium. Jeff processes his designs by relating action and emotion to inanimate objects. Definition and the core fundamentals of space and form drives Jeff’s designs, and originates from imagination and the intellectual sequencing that occurs I his own daily observations. The conceptualization of his signature “Raster” series came to him as he was concentrating on the line he was able to discern while peering at his computer screen. Pushing and pulling instinctual space is an innately natural process for Day’s design. The “Drops” series, for example came from Jeff watching water disrupt the surface of a pond. Following suit, he juxtaposed the result of that soft and flowing visual onto a hard surface. With the maliciousness of a CNC router, the precision with which Day designs allows his creations to seamlessly and compellingly convey rich complexity and dimension.
View Winner ProfileWinner Brand
Day-Studios
DAY-STUDIOS is a boutique firm creating contemporary designs that demonstrate purpose, precision and beauty.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Setback, a Coffee Table designed by the highly esteemed Jeffrey A Day, awarded with the very prestigious A' Furniture Design Award. Explore more about the intricate details and the story behind this unique Coffee Table now.
Setback Coffee TableResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Setback as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Setback Coffee Table's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Setback at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Setback Coffee Table.
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Day-Studios
"Setback Coffee Table" - Iron A' Design Award Winner
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