Primo
Primo Coffee Table by Madalin Gheorghe is a winner of the 2015 Bronze A' Design Award in Generative, Algorithmic, Parametric and AI-Assisted Design.
Primo is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkPrimo Coffee Table
Madalin Gheorghe from Studio SIMPLEXIO has envisioned PRIMO, a series of custom coffee tables that combine generative design principles with flexible computer-aided manufacturing systems. The intricate geometry is derived from a space-partitioning algorithm called voronoi, which deals with means of matter aggregation at cellular levels in nature. To produce this shape, the designer inputs basic mathematical instructions into a computer and allows the program to generate the form. The pieces are then laser-cut, assembled in an origami-folding fashion, manually welded and powder coated.
Featured Design
Primo by Madalin Gheorghe
Core Functionality
Coffee Table
Accolades
Generative, Algorithmic, Parametric and AI-Assisted Design Award Winner in 2015.
Bronze Winner
Primo Coffee Table
Primo is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Primo is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Primo splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Client
Simplexio
Simplexio was born out of an intense admiration for the beauty of patterns created by nature. We achieve timeless furniture design which talks about forms that existed before time with the help of digital fabrication and generative design principles.
Read The Inside Story
Discover in-depth story of the Primo, a Coffee Table designed by the highly esteemed Madalin Gheorghe, awarded with the very prestigious A' Generative, Algorithmic, Parametric and AI-Assisted Design Award. Explore more about the intricate details and the story behind this unique Coffee Table now.
Primo Coffee TableResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Primo, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Primo Coffee Table.
Press Releases
Read the official press release announcing Primo as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Primo Coffee Table's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Primo at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Primo Coffee Table.
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Simplexio
"Primo Coffee Table" - Bronze A' Design Award Winner
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