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Pepsi Touch Tower 2.0

Pepsi Touch Tower 2.0 Interactive Beverage Dispenser by PepsiCo Design & Innovation is a winner of the 2014 Golden A' Design Award in Interface, Interaction and User Experience Design.

Pepsi Touch Tower 2.0 is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.

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Pepsi Touch Tower 2.0 Interactive Beverage Dispenser by PepsiCo Design & Innovation Golden Interface, Interaction and User Experience Design Award Winner 2014

Pepsi Touch Tower 2.0 Interactive Beverage Dispenser

Pepsi Touch Tower 2.0 is a digital fountain dispenser that transforms today’s beverage pouring process into an engaging consumer experience, providing over 100 high quality drink combinations from up to 12 brands & 6 flavor shots. It's playful graphic user interface attracts the consumer, communicates variety and allows easy customization of one’s drink. The form clearly highlights the interaction zones in a careful ergonomic configuration, from the angle of the screen, the visibility of the nozzle, the location and light staging of the cup, and the accessibility of the ADA panel.

Pepsi Touch Tower 2.0 Interactive Beverage Dispenser by PepsiCo Design & Innovation Golden Interface, Interaction and User Experience Design Award Winner 2014
Golden Interface, Interaction and User Experience Design Award Winner 2014 Pepsi Touch Tower 2.0 Interactive Beverage Dispenser
Pepsi Touch Tower 2.0 designed by PepsiCo Design & Innovation
Pepsi Touch Tower 2.0 - Golden Interface, Interaction and User Experience Design Award Winner
PepsiCo Design & Innovation's Pepsi Touch Tower 2.0 Interactive Beverage Dispenser
Golden Interface, Interaction and User Experience Design Award Winner 2014 Pepsi Touch Tower 2.0 Interactive Beverage Dispenser
Pepsi Touch Tower 2.0 designed by PepsiCo Design & Innovation
Pepsi Touch Tower 2.0 - Golden Interface, Interaction and User Experience Design Award Winner
PepsiCo Design & Innovation's Pepsi Touch Tower 2.0 Interactive Beverage Dispenser

Featured Design

Pepsi Touch Tower 2.0 by PepsiCo Design & Innovation

Core Functionality

Interactive Beverage Dispenser


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Golden Winner

Pepsi Touch Tower 2.0 Interactive Beverage Dispenser

Pepsi Touch Tower 2.0 is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Pepsi Touch Tower 2.0 is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Pepsi Touch Tower 2.0 creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.


Winner Client

PepsiCo Design & Innovation Center

PepsiCo Design & Innovation Center

Design Mission: We are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe Design and Design thinking are significant catalysts of innovation and therefore of growth to power our global brands.


Winner Brand

PepsiCo Design & Innovation

PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.

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Pepsi Touch Tower 2.0 Interactive Beverage Dispenser by PepsiCo Design & Innovation Golden Interface, Interaction and User Experience Design Award Winner 2014

Read The Inside Story

Discover in-depth story of the Pepsi Touch Tower 2.0, an Interactive Beverage Dispenser designed by the highly esteemed PepsiCo Design & Innovation, awarded with the very prestigious A' Interface, Interaction and User Experience Design Award. Explore more about the intricate details and the story behind this unique Interactive Beverage Dispenser now.

Pepsi Touch Tower 2.0 Interactive Beverage Dispenser

Resources for Journalists

Press Kit Downloads

Download the comprehensive press kit for Pepsi Touch Tower 2.0, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Pepsi Touch Tower 2.0 Interactive Beverage Dispenser.

Press Releases

Read the official press release announcing Pepsi Touch Tower 2.0 as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Pepsi Touch Tower 2.0 Interactive Beverage Dispenser's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to Pepsi Touch Tower 2.0 at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Pepsi Touch Tower 2.0 Interactive Beverage Dispenser.


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PepsiCo Design & Innovation Center, the brand behind PepsiCo Design & Innovation's award-winning work Pepsi Touch Tower 2.0 Interactive Beverage Dispenser, exemplifies the success that interface, interaction and user experience design brands can achieve through the A' Design Award. By winning the Golden A' Design Award, PepsiCo Design & Innovation Center has demonstrated its commitment to good design, innovation, and creative excellence.
PepsiCo Design & Innovation Center

"Pepsi Touch Tower 2.0 Interactive Beverage Dispenser" - Golden A' Design Award Winner


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