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U-BOAT Watch

U-BOAT Watch Flagship Store by Alessandro Luciani is a winner of the 2013 Silver A' Design Award in Interior Space and Exhibition Design.

U-BOAT Watch is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.

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U-BOAT Watch  Flagship Store  by Alessandro Luciani Silver Interior Space and Exhibition Design Award Winner 2013

U-BOAT Watch Flagship Store

Prestigious international brand of watches Made in Italy – U-BOAT by Italo Fontana. Create a luxurious and original store that respects and transmits the brand values and its history. To emphasize the product as a "first lady" - Merge of history and tradition, convey modernity and originality - To strengthen the Brand, Creating a comfortable atmosphere in an prestigious environment that lets the customer Immerse in the world U-BOAT.

U-BOAT Watch  Flagship Store  by Alessandro Luciani Silver Interior Space and Exhibition Design Award Winner 2013
Silver Interior Space and Exhibition Design Award Winner 2013 U-BOAT Watch  Flagship Store
U-BOAT Watch  designed by Alessandro Luciani
U-BOAT Watch  - Silver Interior Space and Exhibition Design Award Winner
Alessandro Luciani's U-BOAT Watch  Flagship Store
Silver Interior Space and Exhibition Design Award Winner 2013 U-BOAT Watch  Flagship Store
U-BOAT Watch  designed by Alessandro Luciani
U-BOAT Watch  - Silver Interior Space and Exhibition Design Award Winner
Alessandro Luciani's U-BOAT Watch  Flagship Store

Featured Design

U-BOAT Watch by Alessandro Luciani

Core Functionality

Flagship Store

Accolades

Interior Space and Exhibition Design Award Winner in 2013.


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Silver Winner

U-BOAT Watch Flagship Store

U-BOAT Watch is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. U-BOAT Watch is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. U-BOAT Watch is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.


Winner Designer

Alessandro Luciani

Certainly one of the most innovative Italian and international designers, creative, eclectic, multi-faceted, passionate about the Retail and Fashion world, with a holistic approach to the project and an Innovative, Futuristic, Anthropocentric vision, oriented to the involvement of emotions. Over 22 national and international retail design awards won in recent years. First Italian to win the ”Global POPAI Award“ in Las Vegas and for 2 times the ”International Store Design Awards“ Recently awarded in New York. His life is a continuous pollination by different contexts and experiences that sprout, flourish, fructify, explode to life. Before and after his studies he has cultivated many passions, from fashion to design, to car competitions, from music to motor sciences, from psychology to the psycho-physical preparation of astronauts. Stimuli with which he increasingly enriches his creative flair, combining it with the practicality and functionality typical of the Retail world. "Retail design is the expression of a long process, which starts from the analysis of consumers from market-related innovations and products in a specific historical context, from the analysis of competition to the concept and message that the brand wants to convey. Design harmonises and transforms all these elements and expresses their soul and value in their essence to create a strong emotional bond between the environment, product, customer and the brand " Fueled by a strong desire to go beyond ordinary boundaries, he brings into his projects a vision oriented to emotional involvement, to the well-being of people, anthropocentric and innovative. He is one of the authors of the book Retail Design and Marketing (FrancoAngeli publisher) and among the teachers of Poli.Design in Milan. Many publications on national and international magazines including VSMD, Retail Environments, Shop Style. Among the books: Retail Space "Small Stores" and Store Of The Year No. 21 (RSD USA). Some of his Innovative projects: Spazio Lenovo, Huawei Experience Store, Honor store, Pirelli Tire "The Tire of the Future", Dr. Fleming "The Pharmacy of the Future", New Balance Store, Pepsi Concept

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Winner Client

U-BOAT by Italo Fontana

U-BOAT by Italo Fontana

Prestigious international brand of watches Made ​​in Italy created by Italo Fontana. More than 16 boutiques around the world. Europe: Firenze - Forte dei Marmi - Milano - Monte-Carlo - Kiev - Asia: Hong-Kong The One - Jakarta Plaza Indonesia - Jakarta Pacific Place - Moscow Crocus City Mall - Moscow Lotte Plaza - Manila - Singapore - Beijing - Shanghai - Bangkok - Midle East: Beirut - Manufacturing: Every single U-Boat timeplece is handcrafted in Italy by master craftesmen, dedicated to the highest level of precision, engineering and finishing, where care and attention to detail span the entire process, from the very first prototype to the final assemblage of the watch. A Made in Italy in all the details.


Winner Brand

Italian Design Excellence srl

Italian Design Excellence srl

Alessandro Luciani, Designer specialized in Retail Concept, Retail Design and Interior Design

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U-BOAT Watch  Flagship Store  by Alessandro Luciani Silver Interior Space and Exhibition Design Award Winner 2013

Read The Inside Story

Discover in-depth story of the U-BOAT Watch , a Flagship Store designed by the highly esteemed Alessandro Luciani, awarded with the very prestigious A' Interior Space, Retail and Exhibition Design Award. Explore more about the intricate details and the story behind this unique Flagship Store now.

U-BOAT Watch Flagship Store

Resources for Journalists

Press Kit Downloads

Download the comprehensive press kit for U-BOAT Watch , including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning U-BOAT Watch Flagship Store.

Press Releases

Read the official press release announcing U-BOAT Watch as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the U-BOAT Watch Flagship Store's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to U-BOAT Watch at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning U-BOAT Watch Flagship Store.


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U-BOAT by Italo Fontana, the brand behind Alessandro Luciani's award-winning work U-BOAT Watch Flagship Store, exemplifies the success that interior space and exhibition design brands can achieve through the A' Design Award. By winning the Silver A' Design Award, U-BOAT by Italo Fontana has demonstrated its commitment to good design, innovation, and creative excellence.
U-BOAT by Italo Fontana

"U-BOAT Watch Flagship Store" - Silver A' Design Award Winner


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Alessandro Luciani

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