Wrigley Orbit
Wrigley Orbit Chewing Gum Package by Scott Lucas is a winner of the 2011 Iron A' Design Award in Packaging Design.
Wrigley Orbit is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkWrigley Orbit Chewing Gum Package
Interbrand’s design innovation has changed the game for the gum category. Rather than a pack of gum, Orbit consumers now carry a stylish accessory in their purse or pocket—an accessory that creates badge and talk value for the brand. Interbrand brought to life the idea of transformation through a cutting-edge printed overwrap, which leverages Orbit’s iconic “O” as a window to the inner envelope. Peeking through the window is any one of 30 unique patterns designed to bring Orbit’s retro-forward fashion aesthetic to life.
Featured Design
Wrigley Orbit by Scott Lucas
Core Functionality
Chewing Gum Package
Accolades
Packaging Design Award Winner in 2011.
Iron Winner
Wrigley Orbit Chewing Gum Package
Wrigley Orbit is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Wrigley Orbit is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Wrigley Orbit is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Client
William Wrigley Jr. Company
Interbrand, the world’s largest brand consultancy, delivers solutions that create and manage brand value and thus increase our clients’ business. Our comprehensive, integrated branding and design services guide clients in the evaluation, creation, enhancement, and management of their most valuable asset – their brands. The Cincinnati office is Interbrand’s North American Center of Excellence for Consumer Branding and Packaging Design.
Read The Inside Story
Discover in-depth story of the Wrigley Orbit, a Chewing Gum Package designed by the highly esteemed Scott Lucas, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Chewing Gum Package now.
Wrigley Orbit Chewing Gum PackageResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Wrigley Orbit as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Wrigley Orbit Chewing Gum Package's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Wrigley Orbit at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Wrigley Orbit Chewing Gum Package.
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William Wrigley Jr. Company
"Wrigley Orbit Chewing Gum Package" - Iron A' Design Award Winner
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