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Giulia Shelf

Giulia Shelf Storage Shelf by Kevin Chu is a winner of the 2011 Iron A' Design Award in Fine Arts and Art Installation Design.

Giulia Shelf is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.

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Giulia Shelf Storage Shelf by Kevin Chu Iron Fine Arts and Art Installation Design Award Winner 2011

Giulia Shelf Storage Shelf

the giulia shelf was conceived to promote the ideology of "messiness". most storage systems subconsiously guide the user to "organize". the giulia shelf promotes the user to just let go and "dump stuff" into it. by combinning several different diameter steel loops into a singular system, it creates an illusion of uncontrolled geometry where there are no flat surfaces. this "forces" the user to stack his/her "stuff" randomly which also accentuates the confusing aesthetic of the shelf.

Giulia Shelf Storage Shelf by Kevin Chu Iron Fine Arts and Art Installation Design Award Winner 2011
Iron Fine Arts and Art Installation Design Award Winner 2011 Giulia Shelf Storage Shelf
Giulia Shelf designed by Kevin Chu
Giulia Shelf - Iron Fine Arts and Art Installation Design Award Winner
Iron Fine Arts and Art Installation Design Award Winner 2011 Giulia Shelf Storage Shelf
Giulia Shelf designed by Kevin Chu
Giulia Shelf - Iron Fine Arts and Art Installation Design Award Winner

Featured Design

Giulia Shelf by Kevin Chu

Core Functionality

Storage Shelf


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Iron Winner

Giulia Shelf Storage Shelf

Giulia Shelf is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Giulia Shelf is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Giulia Shelf is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.


Winner Client

K Ltd DesignLab

K Ltd DesignLab

With the mission of constantly pushing the creative boundary, K Ltd DesignLab came into existence in 2006. Over in Asia we aspire to many European designs but we are constantly contradicting this envy with a barrage of imitations over here. I truly believe designers in Asia have the ability to stand head to head with our European counterpart and i already see this transformation happening gradually. K Ltd DesignLab is one of the first wave of Asian "Conceptual" design firms and we are never shy of proposing "crazy" as well as more reality based designs. Our aim is to come up with interesting and thought provoking designs that can generate heated debate. This is what i believe competent designers should aspire to while settling for nothing less. Our clients will always set criteria for us but one should transcend these rules and give solutions that even they cannot predict. K Ltd DesignLab have always hold true to this principle and will continue to do so in order to constantly come up with "wacky and wonderful" ideas!!


Winner Brand

Coc

Coc

COC(Chu Original Creations) design is a multi-disciplinary design firm that tackles contemporary Architecture, Interior, and Product, Graphic designs as well as Customized Artwork and Art Installations Projects. Started in 2012 founder and director Kevin

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Giulia Shelf Storage Shelf by Kevin Chu Iron Fine Arts and Art Installation Design Award Winner 2011

Read The Inside Story

Discover in-depth story of the Giulia Shelf, a Storage Shelf designed by the highly esteemed Kevin Chu, awarded with the very prestigious A' Fine Arts and Art Installation Design Award. Explore more about the intricate details and the story behind this unique Storage Shelf now.

Giulia Shelf Storage Shelf

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Press Kit Downloads

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Press Releases

Read the official press release announcing Giulia Shelf as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Giulia Shelf Storage Shelf's unique features, innovation, and impact.

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Explore the media showcase dedicated to Giulia Shelf at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Giulia Shelf Storage Shelf.


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K Ltd DesignLab, the brand behind Kevin Chu's award-winning work Giulia Shelf Storage Shelf, exemplifies the success that fine arts and art installation design brands can achieve through the A' Design Award. By winning the Iron A' Design Award, K Ltd DesignLab has demonstrated its commitment to good design, innovation, and creative excellence.
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"Giulia Shelf Storage Shelf" - Iron A' Design Award Winner


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Kevin Chu

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