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Heyday Center

Heyday Center Corporate Identity by Sha Feng and Jiayi Lu is a winner of the 2025 Iron A' Design Award in Graphics, Illustration and Visual Communication Design.

Heyday Center is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.

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Heyday Center Corporate Identity by Sha Feng and Jiayi Lu Iron Graphics, Illustration and Visual Communication Design Award Winner 2025

Heyday Center Corporate Identity

Heyday is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.

Heyday Center Corporate Identity by Sha Feng and Jiayi Lu Iron Graphics, Illustration and Visual Communication Design Award Winner 2025
Iron Graphics, Illustration and Visual Communication Design Award Winner 2025 Heyday Center Corporate Identity
Heyday Center designed by Sha Feng and Jiayi Lu
Heyday Center - Iron Graphics, Illustration and Visual Communication Design Award Winner
Sha Feng and Jiayi Lu's Heyday Center Corporate Identity
Iron Graphics, Illustration and Visual Communication Design Award Winner 2025 Heyday Center Corporate Identity
Heyday Center designed by Sha Feng and Jiayi Lu
Heyday Center - Iron Graphics, Illustration and Visual Communication Design Award Winner
Sha Feng and Jiayi Lu's Heyday Center Corporate Identity

Featured Design

Heyday Center by Sha Feng and Jiayi Lu

Core Functionality

Corporate Identity


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Heyday Center Corporate Identity

Heyday Center is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Heyday Center is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Heyday Center is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.


Winner Designer

Sha Feng and Jiayi Lu

SoFeng Design Studio is a comprehensive Design studio established in Italy in 2016. In March 2018, Suzhou SoFeng Culture Media Co.,Ltd. was registered in suzhou,China. The company focuses on all creation related to art design and is committed to creating beautiful and comfortable business experience and life aesthetics for customers and the public with our inspiration and design.

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Winner Client

HEYDAY Center

HEYDAY Center

HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.


Heyday Center Corporate Identity by Sha Feng and Jiayi Lu Iron Graphics, Illustration and Visual Communication Design Award Winner 2025

Read The Inside Story

Discover in-depth story of the Heyday Center, a Corporate Identity designed by the highly esteemed Sha Feng and Jiayi Lu, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Corporate Identity now.

Heyday Center Corporate Identity

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Press Kit Downloads

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Press Releases

Read the official press release announcing Heyday Center as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Heyday Center Corporate Identity's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to Heyday Center at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Heyday Center Corporate Identity.


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HEYDAY Center, the brand behind Sha Feng and Jiayi Lu's award-winning work Heyday Center Corporate Identity, exemplifies the success that graphics, illustration and visual communication design brands can achieve through the A' Design Award. By winning the Iron A' Design Award, HEYDAY Center has demonstrated its commitment to good design, innovation, and creative excellence.
HEYDAY Center

"Heyday Center Corporate Identity" - Iron A' Design Award Winner


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Sha Feng and Jiayi Lu

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