The Goodness Co.
The Goodness Co. Packaging Design by Ebru Sile Goksel and Ipek Eris Ugurlu is a winner of the 2025 Bronze A' Design Award in Packaging Design.
The Goodness Co. is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkThe Goodness Co. Packaging Design
Goodness Bars redefine functional snacking with a design inspired by the sky's natural color transitions, aligning with the body's circadian rhythm. Each bar features a unique gradient reflecting different times of day, creating a seamless spectrum when placed together. This design enhances the appeal of functional ingredients, making them more desirable while redefining healthy snacking. By merging scientific credibility with emotional engagement, it transforms an intimidating ingredient list into a visually captivating and trust driven experience.
Featured Design
The Goodness Co. by Ebru Sile Goksel and Ipek Eris Ugurlu
Core Functionality
Packaging Design
Accolades
Packaging Design Award Winner in 2025.
Bronze Winner
The Goodness Co. Packaging Design
The Goodness Co. is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. The Goodness Co. is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. The Goodness Co. splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Client
Studio Born
Studio Born is an independent design studio based in Miami and Istanbul, with a focus on branding, packaging, and graphic design. It was founded by the design duo Ebru Sile Goksel and Ipek Eris Ugurlu, who united their creative forces in early 2017. Studio Born’s passion is all about transforming good ideas into good design. We see our brands as our good friends and our work as inspiring memories. Thriving on a powerful identity, we all share one good journey.
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The Goodness Co. Packaging DesignResources for Journalists
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Press Releases
Read the official press release announcing The Goodness Co. as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the The Goodness Co. Packaging Design's unique features, innovation, and impact.
Media Showcase
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Studio Born
"The Goodness Co. Packaging Design" - Bronze A' Design Award Winner
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