Yummy
Yummy IP Illustration by Du Qingyu and Zhang Jun is a winner of the 2025 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design.
Yummy is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkYummy IP Illustration
This set of illustrations is inspired by capturing the simple joys of daily life. The color combination is intended to create a cheerful atmosphere and evoke people's joyful emotions. The characters' love for food is shown by their facial expression and body changes when holding food. This set of illustrations can be applied to brand promotion and product packaging to enhance brand recognition and meet the users' emotional demands.
Featured Design
Yummy by Du Qingyu and Zhang Jun
Core Functionality
IP Illustration
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2025.
Bronze Winner
Yummy IP Illustration
Yummy is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Yummy is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Yummy splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Du Qingyu and Zhang Jun
Joy Studio was founded in 2020, comprising two members, Du Qingyu and Zhang Jun, who graduated from the Academy of Fine Arts of Tsinghua University and Pratt Institute. Over the years we have served in multiple fields including fast-moving consumer goods, automobiles, and IT, involving brands such as Nestle Coffee, Hilton, Mobike, Didi, Pico, JD, Mercedes-Benz, BMW, Lenovo, etc., from which we have gained rich project experience in brand design, packaging design, IP, and UI design.
View Winner ProfileWinner Client
Joy Studio
Founded in 2020, Joy Studio is comprised of two members, Du Qingyu and Zhang Jun. Graduated from the Academy of Fine Arts of Tsinghua University and the Pratt Institute and have worked for more than ten years, we have rich project experience in brand design, packaging design, IP, 3D, and interactive interface, and has strong cross-domain capabilities. Joy Studio provides artistic support from creative planning to execution and graphic design to digital media production. We have served multiple categories, including fast-moving consumer goods, automobiles, and IT, involving brands such as Nestle Coffee, Hilton, Mobike, Didi, ByteDance, JD, Mercedes-Benz, BMW, Sony, Lenovo, etc.
Read The Inside Story
Discover in-depth story of the Yummy, an IP Illustration designed by the highly esteemed Du Qingyu and Zhang Jun, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique IP Illustration now.
Yummy IP IllustrationResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Yummy as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Yummy IP Illustration's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Yummy at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Yummy IP Illustration.
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Joy Studio
"Yummy IP Illustration" - Bronze A' Design Award Winner
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