Chunzhen
Chunzhen Yogurt by Tiger Pan is a winner of the 2024 Bronze A' Design Award in Packaging Design.
Chunzhen is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkChunzhen Yogurt
Capturing Consumer Imagination: Chunzhen Greedy Yogurt targets sophisticated post-85 mothers, blending fun and nutrition in playful packaging imagery. Innovative Structural Design: Mirrored cups for snacks and yogurt, alongside a patented spoon, merge convenience with sustainability. A Symphony of Convenience and Joy: The cheerful packaging design simplifies access, infusing moments of happiness into daily routines. Addressing Key Challenges: Chunzhen Yogurt stands out with trust-building IP characters and rich ingredients, setting a high bar for consumer recognition.
Featured Design
Chunzhen by Tiger Pan
Core Functionality
Yogurt
Accolades
Packaging Design Award Winner in 2024.
Bronze Winner
Chunzhen Yogurt
Chunzhen is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Chunzhen is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Chunzhen splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Tiger Pan
Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.
View Winner ProfileWinner Client
Inner Mogolia Mengniu Dairy industry Limited
China's leading dairy supplier and one of the top seven in the global dairy industry. Founded in August 1999, it is a key leading enterprise in the national agricultural industrialization and a leading enterprise in the dairy industry.
Winner Brand
Read The Inside Story
Discover in-depth story of the Chunzhen, a Yogurt designed by the highly esteemed Tiger Pan, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Yogurt now.
Chunzhen YogurtResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Chunzhen as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Chunzhen Yogurt's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Chunzhen at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Chunzhen Yogurt.
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Inner Mogolia Mengniu Dairy industry Limited
"Chunzhen Yogurt" - Bronze A' Design Award Winner
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