Unicorn Rebrand
Unicorn Rebrand Visual Identity by Yating Liu is a winner of the 2024 Iron A' Design Award in Graphics, Illustration and Visual Communication Design.
Unicorn Rebrand is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkUnicorn Rebrand Visual Identity
Designer Yating Liu has refreshed a New York Mexican food truck's brand in an experimental project. The design uses vibrant colors and badges to appeal to young students. In the logo, "Uni" represents university, while "Corn" stands for Tacos. The unicorn theme, popular among youth, fits with the brand's weekly introduction of new flavors. The logo creatively combines elements following Spanish grammar. Menu items also include college-related terms, ensuring a unified visual system tied to the brand's essence.
Featured Design
Unicorn Rebrand by Yating Liu
Core Functionality
Visual Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2024.
Iron Winner
Unicorn Rebrand Visual Identity
Unicorn Rebrand is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Unicorn Rebrand is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Unicorn Rebrand is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Yating Liu
Graduated from School of Visual Arts, Yating Liu is a versatile graphic designer with a strong penchant for customized typeface and branding design. She has thrived in multicultural cities like Beijing, Hong Kong, and New York, which have helped her to become more well-rounded and upbeat in personality. Yating is currently making images at 2x4 (Beijing), where she utilizes her branding and advertising background to express her distinctive and mature views through visual language.
View Winner ProfileWinner Client
Yating Liu
Yating Liu holds a BFA in Communications Design from the School of Visual Arts. Following graduation, she worked for Viacom, Prophet, and other design agencies in New York. Yating Liu is a versatile graphic designer with a strong penchant for customized typefaces and branding design. She has thrived in multicultural cities like Beijing, Hong Kong, and New York, which have helped her to become more well-rounded and upbeat in personality. Yating is currently making images at 2x4 (Beijing), where she utilizes her branding and advertising background to express her distinctive and mature views through visual language.
Read The Inside Story
Discover in-depth story of the Unicorn Rebrand, a Visual Identity designed by the highly esteemed Yating Liu, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Visual Identity now.
Unicorn Rebrand Visual IdentityResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Unicorn Rebrand as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Unicorn Rebrand Visual Identity's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Unicorn Rebrand at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Unicorn Rebrand Visual Identity.
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Yating Liu
"Unicorn Rebrand Visual Identity" - Iron A' Design Award Winner
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