Hsu Fuchi
Hsu Fuchi Candy Packaging by Tiger Pan is a winner of the 2024 Iron A' Design Award in Packaging Design.
Hsu Fuchi is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkHsu Fuchi Candy Packaging
Hsu Fuchi New Year Candy merges tradition with innovation. Its single-box design evokes a blessing bag, symbolizing New Year's wishes. When combined, it forms a large candy, igniting consumer interest effortlessly. Illustrations depict the ancient sugar-making process, promoting cultural heritage. The box's 24 convex edges, representing China's 24 solar terms, enhance functionality. Inspired by Qing Dynasty porcelain, the design embodies timeless Chinese aesthetics.
Featured Design
Hsu Fuchi by Tiger Pan
Core Functionality
Candy Packaging
Accolades
Packaging Design Award Winner in 2024.
Iron Winner
Hsu Fuchi Candy Packaging
Hsu Fuchi is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Hsu Fuchi is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Hsu Fuchi is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Tiger Pan
Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.
View Winner ProfileWinner Client
Dongguang HSU CHI foods Co., Ltd
Hsu Fu Chi was founded in 1992 by four brothers from Taiwan, China. The main production base is located in Dongguan, Guangdong Province, with a total area of more than 500,000 square meters, with 39 large-scale modern workshops, 127 high-quality automated production lines. The company mainly produces candy, pastries, sajima, chocolate, jelly and other casual sugar point food, loose and packaged sugar point food more than 1200 styles, with a daily capacity of more than 1600 tons. Hsu Fu Chi has 8 branches, 58 regions, more than 3,500 dealers in the country, serving more than 1,000,000 terminal stores, from urban to rural, a strong sales network covering the whole country, and exported to the United States, Canada, Japan, South Korea, Southeast Asia, Australia, Europe, Africa and other countries and regions, exported to overseas.
Winner Brand
Read The Inside Story
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Hsu Fuchi Candy PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Hsu Fuchi as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Hsu Fuchi Candy Packaging's unique features, innovation, and impact.
Media Showcase
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Dongguang HSU CHI foods Co., Ltd
"Hsu Fuchi Candy Packaging" - Iron A' Design Award Winner
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