Ranger
Ranger Visual Identity by Zhang Weiwei is a winner of the 2023 Iron A' Design Award in Graphics, Illustration and Visual Communication Design.
Ranger is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkRanger Visual Identity
The design compares hotel visitors to rangers. In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact so that every traveler can experience the Ranger. Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Featured Design
Ranger by Zhang Weiwei
Core Functionality
Visual Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2023.
Iron Winner
Ranger Visual Identity
Ranger is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Ranger is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Ranger is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Zhang Weiwei
Zhang Weiwei is the dean of the Product Design of Changshu Institute of Technology, He takes senior member of the China Digital Art Design Expert Committee and the member of Design Teaching Steering Committee of Yunnan ProvinceIn China. In the past few years, he had won 3 Red-dot Awards personally. Guiding students to win more than 30 awards in international and domestic professional competitions.
View Winner ProfileWinner Client
Yunnan Tech & Besiness University
Yunnan Technology and Business University (YTBU)is a first private-run university fully accredited by the PRC Ministry of Education. Located in Kunming city in the southwestern province of Yunnan. The University boasts a beautifully landscaped campus of around two hundred acres.
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Ranger Visual IdentityResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Ranger as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Ranger Visual Identity's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Ranger at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Ranger Visual Identity.
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Yunnan Tech & Besiness University
"Ranger Visual Identity" - Iron A' Design Award Winner
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