Doritos W and Y
Doritos W and Y Food Packaging by PepsiCo Design and Innovation is a winner of the 2023 Iron A' Design Award in Limited Edition and Custom Design.
Doritos W and Y is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkDoritos W and Y Food Packaging
Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin and Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers' career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin and Yandel and this milestone musical event.
Featured Design
Doritos W and Y by PepsiCo Design and Innovation
Core Functionality
Food Packaging
Accolades
Limited Edition and Custom Design Award Winner in 2023.
Iron Winner
Doritos W and Y Food Packaging
Doritos W and Y is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Doritos W and Y is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Doritos W and Y is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
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Doritos W and Y Food PackagingResources for Journalists
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Press Releases
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Media Showcase
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"Doritos W and Y Food Packaging" - Iron A' Design Award Winner
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