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Lay's More Belgian Really Impossible

Lay's More Belgian Really Impossible Food Package Design by PepsiCo Design and Innovation is a winner of the 2023 Silver A' Design Award in Packaging Design.

Lay's More Belgian Really Impossible is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.

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Lay's More Belgian Really Impossible Food Package Design by PepsiCo Design and Innovation Silver Packaging Design Award Winner 2023

Lay's More Belgian Really Impossible Food Package Design

In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay's brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay's launched two new iconic and localized flavors for the Belgian market.

Lay's More Belgian Really Impossible Food Package Design by PepsiCo Design and Innovation Silver Packaging Design Award Winner 2023
Silver Packaging Design Award Winner 2023 Lay's More Belgian Really Impossible Food Package Design
Lay's More Belgian Really Impossible designed by PepsiCo Design and Innovation
Lay's More Belgian Really Impossible - Silver Packaging Design Award Winner
PepsiCo Design and Innovation's Lay's More Belgian Really Impossible Food Package Design
Silver Packaging Design Award Winner 2023 Lay's More Belgian Really Impossible Food Package Design
Lay's More Belgian Really Impossible designed by PepsiCo Design and Innovation
Lay's More Belgian Really Impossible - Silver Packaging Design Award Winner
PepsiCo Design and Innovation's Lay's More Belgian Really Impossible Food Package Design

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Lay's More Belgian Really Impossible by PepsiCo Design and Innovation

Core Functionality

Food Package Design

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Packaging Design Award Winner in 2023.


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Lay's More Belgian Really Impossible Food Package Design

Lay's More Belgian Really Impossible is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Lay's More Belgian Really Impossible is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Lay's More Belgian Really Impossible is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.


Winner Brand

PepsiCo Design & Innovation

PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.

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Lay's More Belgian Really Impossible Food Package Design by PepsiCo Design and Innovation Silver Packaging Design Award Winner 2023

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Discover in-depth story of the Lay's More Belgian Really Impossible, a Food Package Design designed by the highly esteemed PepsiCo Design and Innovation, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Food Package Design now.

Lay's More Belgian Really Impossible Food Package Design

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PepsiCo Design & Innovation, the brand behind PepsiCo Design and Innovation's award-winning work Lay's More Belgian Really Impossible Food Package Design, exemplifies the success that packaging design brands can achieve through the A' Design Award. By winning the Silver A' Design Award, PepsiCo Design & Innovation has demonstrated its commitment to good design, innovation, and creative excellence.
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"Lay's More Belgian Really Impossible Food Package Design" - Silver A' Design Award Winner


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