Lay's More Belgian Really Impossible
Lay's More Belgian Really Impossible Food Package Design by PepsiCo Design and Innovation is a winner of the 2023 Silver A' Design Award in Packaging Design.
Lay's More Belgian Really Impossible is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkLay's More Belgian Really Impossible Food Package Design
In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay's brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay's launched two new iconic and localized flavors for the Belgian market.
Featured Design
Lay's More Belgian Really Impossible by PepsiCo Design and Innovation
Core Functionality
Food Package Design
Accolades
Packaging Design Award Winner in 2023.
Silver Winner
Lay's More Belgian Really Impossible Food Package Design
Lay's More Belgian Really Impossible is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Lay's More Belgian Really Impossible is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Lay's More Belgian Really Impossible is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
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Lay's More Belgian Really Impossible Food Package DesignResources for Journalists
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Read the official press release announcing Lay's More Belgian Really Impossible as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Lay's More Belgian Really Impossible Food Package Design's unique features, innovation, and impact.
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PepsiCo Design & Innovation
"Lay's More Belgian Really Impossible Food Package Design" - Silver A' Design Award Winner
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