Shan Yi
Shan Yi Brand Design by Wu Fangbo and Liu Beibei is a winner of the 2023 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design.
Shan Yi is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkShan Yi Brand Design
In order to create a unified brand image from the inside out, the logo is filled in a shield shape indicating protection of agriculture and supporting farmers. Lines inside logo form letter S and Y, which can be read as brand name. Furthermore, inside shield shape there are tracks left on the ground and ear of wheat growing in the field, making brand image and customers bond together. Usually a brand of agricultural machine in China tends to use concrete image like leaves, rivers or mountains. Using abstract image can be rather rare but show confidence.
Featured Design
Shan Yi by Wu Fangbo and Liu Beibei
Core Functionality
Brand Design
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2023.
Bronze Winner
Shan Yi Brand Design
Shan Yi is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Shan Yi is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Shan Yi splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Wu Fangbo and Liu Beibei
As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds our core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. sxdesign creates and values languages and ideas of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
View Winner ProfileWinner Client
Shan Yi
Shanyi is an intelligent technology company dedicated to providing agricultural mechanization equipment and solutions for the hilly and mountainous areas of southern China, protecting forests, orchards, and vegetables, and promoting agricultural development.
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Shan Yi Brand DesignResources for Journalists
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Press Releases
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Shan Yi
"Shan Yi Brand Design" - Bronze A' Design Award Winner
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