Sejong Center Rebranding
Sejong Center Rebranding Identity Renewal by Won Rak is a winner of the 2023 Silver A' Design Award in Graphics, Illustration and Visual Communication Design.
Sejong Center Rebranding is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkSejong Center Rebranding Identity Renewal
The Sejong Center for the Performing Arts is an old public institution that opened in Seoul in 1978. What is special about this identity design is that it tried to break away from the existing logo design of Korean public institutions. These attempts are a new combination of the old and the recent, and Hangul itself serves as a symbol. In particular, the use of Hangul as a logo is appealing to the younger generation as a new retro with boldness that is rarely seen in South Korea. In addition, beyond the logo, it was designed with various senses through typefaces, clothes, and books.
Featured Design
Sejong Center Rebranding by Won Rak
Core Functionality
Identity Renewal
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2023.
Silver Winner
Sejong Center Rebranding Identity Renewal
Sejong Center Rebranding is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Sejong Center Rebranding is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Sejong Center Rebranding is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Client
Sejong Center
SEJONG CENTER is established by Seoul Metropolitan Government is a Seoul's representing culture and arts institution. Built in 1978 and reborn as a foundation in 1999, it has been dubbed the cradle of Korean performance culture and played an important role as a hub for Seoul's performance culture and arts. As such, Sejong Center has maintained its reputation for about 20 years as a living history of Korean performing arts, a space of memory for art lovers and a cultural and art institution representing South Korea. Sejong Center has since undertaken reformation of art buildings such as Sejong Chamber Hall, Sejong M Theater, Sejong Museum of Art, Sejong S Theater, etc., and played an important role as the cultural and art hub of Seoul by holding various kinds of cultural events following the remodeling of Sejong Grand Theater. We will always stay with Seoul citizens as a complex space to present beauty and pride for the culture-loving public as well as a space of creativity and presentation for artists. Sejong Center is creating an art landmark where citizens are happier with the aim of establishing a contribution to civic culture and welfare through the operation of culture and art expanding the opportunities to enjoy culture and serving to cultural development.
Read The Inside Story
Discover in-depth story of the Sejong Center Rebranding, an Identity Renewal designed by the highly esteemed Won Rak, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Identity Renewal now.
Sejong Center Rebranding Identity RenewalResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Sejong Center Rebranding as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Sejong Center Rebranding Identity Renewal's unique features, innovation, and impact.
Media Showcase
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Sejong Center
"Sejong Center Rebranding Identity Renewal" - Silver A' Design Award Winner
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