Movie Boxed
Movie Boxed Campaign by Shaoyang Chen is a winner of the 2023 Bronze A' Design Award in Advertising, Marketing and Communication Design.
Movie Boxed is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkMovie Boxed Campaign
The Boxed campaign takes a holistic approach to immersing the audience in its message. By using a variety of mediums, including typography, staff badges, and wristbands, the campaign aims to create a comprehensive experience that touches on all aspects of the viewer's senses. Through this approach, the campaign hopes to provoke deeper reflection and introspection, ultimately inspiring positive change and rejecting superficial living.
Featured Design
Movie Boxed by Shaoyang Chen
Core Functionality
Campaign
Accolades
Advertising, Marketing and Communication Design Award Winner in 2023.
Bronze Winner
Movie Boxed Campaign
Movie Boxed is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Movie Boxed is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Movie Boxed splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Shaoyang Chen
Shaoyang Chen, an alumnus of the School of Visual Arts Master of Fine Arts Design program, is a multi-disciplinary designer with a journalism background. As a third culture kid who grew up in the east but received educated in the west, she believes design, as a visual translation for different cultures, builds a bridge for communication. In 2022, Shaoyang founded her personal label, Aydada, as a space for creativity and collaboration among young artists.
View Winner ProfileWinner Client
AyDaDa
AyDaDa.Inc is a personal label and creative agency with a focus on brand identity, film title sequences and print. AyDaDa emphasizes the importance of collaboration among young artists and strives to develop customized visual systems for every client. AyDaDa values the importance of storytelling through visual languages. AyDaDa believes a good story is what drives a brand to move forward and to expand its influence.
Read The Inside Story
Discover in-depth story of the Movie Boxed, a Campaign designed by the highly esteemed Shaoyang Chen, awarded with the very prestigious A' Advertising, Marketing and Communication Design Award. Explore more about the intricate details and the story behind this unique Campaign now.
Movie Boxed CampaignResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Movie Boxed, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Movie Boxed Campaign.
Press Releases
Read the official press release announcing Movie Boxed as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Movie Boxed Campaign's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Movie Boxed at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Movie Boxed Campaign.
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AyDaDa
"Movie Boxed Campaign" - Bronze A' Design Award Winner
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