Heralbony
Heralbony Packaging by Atsushi Morita is a winner of the 2023 Silver A' Design Award in Packaging Design.
Heralbony is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkHeralbony Packaging
The Heralbony Package was created as branding for an art-life brand that sells art by artists with intellectual disabilities. Based on the brand concept of promoting the works of artists with intellectual disabilities, blue, the symbolic color of World Autism Day, was chosen for the brand color. In addition, one type of blue paper was selected as the brand's official paper out of more than 9,000 types of paper products from Japanese paper makers. By using only that blue paper for all brand tools that customers touch, a consistent worldview was designed.
Featured Design
Heralbony by Atsushi Morita
Core Functionality
Packaging
Accolades
Packaging Design Award Winner in 2023.
Silver Winner
Heralbony Packaging
Heralbony is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Heralbony is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Heralbony is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
Atsushi Morita
At Paper Parade, our theme is to create new value in paper and printing while crossing the boundaries between digital and physical. While experimenting with new forms of expression and exploring new concepts, we will continue to develop works that change the values of paper, printing, and materials, centering on graphic design. We are able to express ourselves uniquely while being influenced by the two forms of expression, design and artwork. The origin of Paper Parade is "exploring the possibilities of paper and printing". I believe that combining paper and printing with new elements will lead to even more possibilities.
View Winner ProfileWinner Client
Paper Parade Inc.
Atsushi Morita is active as art director and printing director. Yuriko Wada is active as artist and type designer. Together they established the creative team Paper Parade in 2017 to create new value in printing and paper making.They are the recipients of numerous awards, including YouFab Global Creative Awards 2015 Judges’ Special Prize and Applied Typography 2018 Best Work Award.
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Heralbony PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Heralbony as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Heralbony Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Heralbony at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Heralbony Packaging.
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Paper Parade Inc.
"Heralbony Packaging" - Silver A' Design Award Winner
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