Huanghelou
Huanghelou Beer Packaging by Jin Zhang is a winner of the 2023 Bronze A' Design Award in Packaging Design.
Huanghelou is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkHuanghelou Beer Packaging
The Yellow Crane Tower is the most famous landmark building in Wuhan, China. This series of beers are the city image cans launched by the Yellow Crane Tower. They recommend Wuhan to everyone through beer, a daily consumer product. And through the use of green, which represents vitality and health, and mysterious purple, to show the prosperity of the city from day to night. In terms of element selection, the designer searched for the most representative elements in various areas of the city to describe, and added character scenes to make the whole life more alive and closer to consumers.
Featured Design
Huanghelou by Jin Zhang
Core Functionality
Beer Packaging
Accolades
Packaging Design Award Winner in 2023.
Bronze Winner
Huanghelou Beer Packaging
Huanghelou is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Huanghelou is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Huanghelou splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Jin Zhang
Jin Zhang, also known as Sanbu, has been continuously engaged in brand and product packaging strategy, design, and practice for 15 years. In 2020, he founded the Wuhan Sanbu brand design and also served as the chief designer, He is the most popular design force in central China. He also serves as Vice President of Wuhan Designer Salon, National Member of the Design Committee of the China Packaging Federation, Member of CDS Chinese Designer Salon, and Practical Mentor of Design Majors in Four Universities in China. Jin Zhang excels in creating brand and product packaging designs that combine aesthetic and commercial value by combining cultural and emotional elements to create core differences. He has long provided services to well-known brands such as Yellow Crane Tower, Yingbo Jinlongquan Beer, and TsingTao Beer, and his design works have won more than 130 professional design awards at home and abroad. including New York TDC Awards,Communication Arts, Graphics Gold Award, MUSE Platinum Award, A'Design Silver Award, IDA Silver Award, the DNA Paris Design Award, the German Best Brand Award, New York Product Design Award Silver Award, the Taiwan Gold Dot Award, Red Cotton Design Award, China Star Silver Award, Central South Star Gold Award, etc.
View Winner ProfileWinner Client
Huanghelou
The Yellow Crane Tower, located in Wuhan, Hubei Province, is a landmark building in Wuhan; It was built in the second year of Wu Huangwu (223) of the Three Kingdoms and rebuilt in 1985. Since ancient times, it has been reputed as the "World's Wonderful Scenery". It is the first of the "Ten Great Sceneries of Wuhan", one of the "Four Famous Buildings in Ancient China", and one of the "Ten Famous Historic and Cultural Buildings in China". It is also known as the "World's First Building".
Winner Brand
Sanbu Brand Design
Sanbu Brand Design is a strategic brand full case design and product packaging design organization founded by Mr. Zhang Jin, who has been continuously engaged in brand strategy, design, and practice for 15 years, in Wuhan in 2020.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Huanghelou, a Beer Packaging designed by the highly esteemed Jin Zhang, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Beer Packaging now.
Huanghelou Beer PackagingResources for Journalists
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Press Releases
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Media Showcase
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Huanghelou
"Huanghelou Beer Packaging" - Bronze A' Design Award Winner
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