Joy of Playing
Joy of Playing Brand Identity by SQUARED is a winner of the 2022 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design.
Joy of Playing is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkJoy of Playing Brand Identity
Balin is a brand offering beautifully crafted toys that educate, inspire and delight. Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience. The design team developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Featured Design
Joy of Playing by SQUARED
Core Functionality
Brand Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2022.
Bronze Winner
Joy of Playing Brand Identity
Joy of Playing is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Joy of Playing is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Joy of Playing splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
SQUARED
Yana has worked in the field of advertising for more than a decade. Her work has gathered international acclaim from multiple print and online publications and was honored with several international awards. Over the years Yana has gained extensive experience in design and visual communication for advertising and has pushed boundaries with an array of non-standard projects. She has been involved creatively with a large list of local and international brands, among which Audi, Coca-Cola, Henkel, Mattel, Procter & Gamble, Unilever. Her work is characterized by strong concepts, carefully crafted design solutions and cutting-edge visuals with incredible attention to detail. After years of working as lead designer and art director at local agencies Yana decided to step up and take the challenge further. With a strong belief in the power of visual communication and the urge to create an effective and lasting impact over people Yana established her own independent creative studio focused on art direction and content creation for advertising – SQUARED. Located in the city of Sofia and counting with a dedicated and restless team of creatives, SQUARED is able to drive businesses anywhere in the world, surprising with unbounded creativity and bold ideas.
View Winner ProfileWinner Client
Balin
BALIN is a brand offering beautifully crafted toys that educate, inspire and delight. Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.
Winner Brand
Read The Inside Story
Discover in-depth story of the Joy of Playing, a Brand Identity designed by the highly esteemed SQUARED, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Brand Identity now.
Joy of Playing Brand IdentityResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Joy of Playing, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Joy of Playing Brand Identity.
Press Releases
Read the official press release announcing Joy of Playing as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Joy of Playing Brand Identity's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Joy of Playing at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Joy of Playing Brand Identity.
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Balin
"Joy of Playing Brand Identity" - Bronze A' Design Award Winner
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