The Aodh
The Aodh Irish Whiskey Packaging by Tiago Russo is a winner of the 2022 Bronze A' Design Award in Limited Edition and Custom Design.
The Aodh is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkThe Aodh Irish Whiskey Packaging
The Aodh inhabits a world of darkness and glamour, where lights are low and passions soar. Drawing on this mysticism, it tells of a time after dark, its form a mesmerising helix that bewitches and enchants. The Aodh's stand illuminates the bottle from behind, the opal LED trim sending golden beams spinning through the whiskey before dancing off the mirrored surface of the frame. Harnessing the interplay of day and night, the polished golden curved surfaces reflect the light, while the textured and knurled details absorb it, generating a glow that places The Aodh firmly in the spotlight.
Featured Design
The Aodh by Tiago Russo
Core Functionality
Irish Whiskey Packaging
Accolades
Limited Edition and Custom Design Award Winner in 2022.
Bronze Winner
The Aodh Irish Whiskey Packaging
The Aodh is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. The Aodh is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. The Aodh splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Tiago Russo
Tiago Russo is the Chief Design Officer at The Craft Irish Whiskey Co., a premium & luxury Irish spirits brand that aims to elevate and return to Ireland its former glory and reputation as home of the best whiskies in the world. Building an empire with a global mind-set and Irish heart. Over the last decade Russo has designed for some of the most respectable brands in the world. His impressive portfolio spans the luxury lifestyle domain from spirits to cosmetics, automotive to timepieces including: The Macallan, Dewar’s, The Dalmore, Craigellachie, Bacardi, Louis Vuitton, Patek Philippe, Coty Inc. and McLaren, to name a few. Russo has been obsessed with detailed design for much of his career and holds a Master’s degree in Product Design with Automotive Design specialisation. With over a decade of experience implausibly dedicated to design, Russo is the ultimate perfectionist, always focused on making ideas a reality with a spirit of purpose, accuracy and finesse. Mastering the full design process from concept through to production, Russo is continuously immersing himself in culture and innovation to create pioneering, meaningful designs. Revelation Designer of the Year in 2014 and collecting several awards and accolades over the last decade, Russo has been labelled one of the greatest luxury spirits and packaging designers of today. His design work for The Craft Irish Whiskey Co.; ‘The Devil’s Keep’ is an ultra-rare whiskey and has, since its launch in December 2020, attained the world record title for the most expensive inaugural whiskey bottle ever sold, and the overall winner of the Luxury Packaging Awards and the A’ Design Awards, marking another set of achievements on Russo’s creations within luxury product design, joined by the more recent record-breaking and award-winning creations The Brollach, The Emerald Isle, in collaboration with Fabergé, The Taoscán or The Aodh.
View Winner ProfileWinner Client
The Craft Irish Whiskey Co.
Craft Irish Whiskey Co. (CIWC) was founded with a clear intention to exploit the rapid evolution of the global Irish whiskey market by creating a range of premium and ultra-premium Irish whiskies. The dramatic growth of the Irish whiskey market over the last twenty years has led to consumer reappraisal of the category, leaving the premium end under-served. Similarly, traditional whiskey companies have not seized modern marketing techniques despite the rapid penetration of brown spirits amongst the 25-45 year-old category. CIWC aims to meet this market need, offering high-quality whiskeys sold as rare and collectible releases.
Read The Inside Story
Discover in-depth story of the The Aodh, an Irish Whiskey Packaging designed by the highly esteemed Tiago Russo, awarded with the very prestigious A' Limited Edition and Custom Design Award. Explore more about the intricate details and the story behind this unique Irish Whiskey Packaging now.
The Aodh Irish Whiskey PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing The Aodh as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the The Aodh Irish Whiskey Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to The Aodh at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning The Aodh Irish Whiskey Packaging.
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The Craft Irish Whiskey Co.
"The Aodh Irish Whiskey Packaging" - Bronze A' Design Award Winner
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