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Lavazza Classy Plus

Lavazza Classy Plus Coffee Machine by Florian Seidl is a winner of the 2022 Platinum A' Design Award in Home Appliances Design.

Lavazza Classy Plus is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs.

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Lavazza Classy Plus Coffee Machine by Florian Seidl Platinum Home Appliances Design Award Winner 2022

Lavazza Classy Plus Coffee Machine

Classy Plus is an all in one espresso and coffee brewer designed for the North American market, offering the complete experience of Italian coffee culture from espresso to cappuccino or latte. In addition, the machine also has a filter coffee selection and a double shot function to cater for specific preferences of this market. Classy Plus is Ideal for small offices and conference rooms. Its slim design is building on Lavazza's established form language in this segment. It is characterised by a contrasting exterior shell enveloping the main body and embossed Lavazza logos on the sides.

Lavazza Classy Plus Coffee Machine by Florian Seidl Platinum Home Appliances Design Award Winner 2022
Platinum Home Appliances Design Award Winner 2022 Lavazza Classy Plus Coffee Machine
Lavazza Classy Plus designed by Florian Seidl
Lavazza Classy Plus - Platinum Home Appliances Design Award Winner
Florian Seidl's Lavazza Classy Plus Coffee Machine
Platinum Home Appliances Design Award Winner 2022 Lavazza Classy Plus Coffee Machine
Lavazza Classy Plus designed by Florian Seidl
Lavazza Classy Plus - Platinum Home Appliances Design Award Winner
Florian Seidl's Lavazza Classy Plus Coffee Machine

Featured Design

Lavazza Classy Plus by Florian Seidl

Core Functionality

Coffee Machine

Accolades

Home Appliances Design Award Winner in 2022.


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Platinum Winner

Lavazza Classy Plus Coffee Machine

Lavazza Classy Plus is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Lavazza Classy Plus exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Lavazza Classy Plus is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.


Winner Designer

Florian Seidl

Florian Seidl

Florian Seidl is an Austrian designer with several years of professional experience. Currently he is working as Lavazza's design manager at the Innovation Center in Turin and teaching at the Scuola Politecnica di Design (SPD) in Milan. Before that he was part of the design team that developed the Fiat 500 successfully into a whole range of different models and several other projects that can now be seen on the road. He has also done work for KTM and as freelancer for various other non-automotive brands. Always with a strong feeling for brand identity and the bigger picture beyond the project as a mere product.

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Winner Client

Lavazza

Lavazza

Luigi Lavazza S.p.A. is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store in Via San Tommaso 10. Lavazza invented the concept of the coffee blend - the art of combining different types of coffee, to achieve and maintain certain characteristics and quality. Lavazza is among the world's leading coffee roasters.


Lavazza Classy Plus Coffee Machine by Florian Seidl Platinum Home Appliances Design Award Winner 2022

Read The Inside Story

Discover in-depth story of the Lavazza Classy Plus, a Coffee Machine designed by the highly esteemed Florian Seidl, awarded with the very prestigious A' Home Appliances Design Award. Explore more about the intricate details and the story behind this unique Coffee Machine now.

Lavazza Classy Plus Coffee Machine

Resources for Journalists

Press Kit Downloads

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Press Releases

Read the official press release announcing Lavazza Classy Plus as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Lavazza Classy Plus Coffee Machine's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to Lavazza Classy Plus at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Lavazza Classy Plus Coffee Machine.


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Lavazza, the brand behind Florian Seidl's award-winning work Lavazza Classy Plus Coffee Machine, exemplifies the success that home appliances design brands can achieve through the A' Design Award. By winning the Platinum A' Design Award, Lavazza has demonstrated its commitment to good design, innovation, and creative excellence.
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"Lavazza Classy Plus Coffee Machine" - Platinum A' Design Award Winner


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Florian Seidl

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