Gradient Vodka Soda
Gradient Vodka Soda Vodka Soda Packaging by Mark Rowe and John Eresman is a winner of the 2022 Bronze A' Design Award in Packaging Design.
Gradient Vodka Soda is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkGradient Vodka Soda Vodka Soda Packaging
Gradient is the world's first ready-to-drink alcoholic beverage with gradually reducing alcohol strengths in one box, helping people to pace themselves in order to keep their night bright. When the cans are placed next to each other, they form the gradient that goes from dark (higher alcohol content) to lighter (lower alcohol content). The idea behind the design is that by starting your night on the stronger end and gradually reducing your alcohol intake through the night, you can stay your bright self and keep the night bright. With gradient, the cans fade so you don't.
Featured Design
Gradient Vodka Soda by Mark Rowe and John Eresman
Core Functionality
Vodka Soda Packaging
Accolades
Packaging Design Award Winner in 2022.
Bronze Winner
Gradient Vodka Soda Vodka Soda Packaging
Gradient Vodka Soda is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Gradient Vodka Soda is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Gradient Vodka Soda splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Mark Rowe and John Eresman
John Eresman is a Cannes Lion and One Show winning advertising copywriter who has made the shift to building his own brands - the first of which is Gradient Vodka Soda - the world's first gradually reducing alcohol pack designed to help the world moderate their nights. John believes that moderation is the key to a brighter world.
View Winner ProfileWinner Client
Gradient Beverages Corp.
Gradient is an innovator in the alcoholic beverage space that believes that when done properly, moderation can be the key to the best days, best nights, and even best next mornings of our lives. By redefining the way we drink with a category creating product of gradually reducing vodka soda, Gradient is paving the way to introduce a whole host of new products that will help those who enjoy different types of alcohol, from a range of spirits based RTDs, to beers and wines, to enjoy modern moderation.
Read The Inside Story
Discover in-depth story of the Gradient Vodka Soda, a Vodka Soda Packaging designed by the highly esteemed Mark Rowe and John Eresman, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Vodka Soda Packaging now.
Gradient Vodka Soda Vodka Soda PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Gradient Vodka Soda as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Gradient Vodka Soda Vodka Soda Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Gradient Vodka Soda at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Gradient Vodka Soda Vodka Soda Packaging.
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Gradient Beverages Corp.
"Gradient Vodka Soda Vodka Soda Packaging" - Bronze A' Design Award Winner
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