Jinlongquan
Jinlongquan Beer Packaging by Jin Zhang is a winner of the 2022 Silver A' Design Award in Packaging Design.
Jinlongquan is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkJinlongquan Beer Packaging
Jinlongquan beer hopes to launch a medium and high end product that can not only convey the long history of the brand, but also make consumers feel good quality; designers use rich illustrations to depict hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, so that the packaging has a strong beer industry attribute; more importantly, the illustrations include the brand image symbol of Chinese dragon sculpture in the former site of Jinlongquan distillery in 1978, as well as the redesign of logo font and brand red, forming a strong brand recognition.
Featured Design
Jinlongquan by Jin Zhang
Core Functionality
Beer Packaging
Accolades
Packaging Design Award Winner in 2022.
Silver Winner
Jinlongquan Beer Packaging
Jinlongquan is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Jinlongquan is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Jinlongquan is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
Jin Zhang
Jin Zhang, also known as Sanbu, has been continuously engaged in brand and product packaging strategy, design, and practice for 15 years. In 2020, he founded the Wuhan Sanbu brand design and also served as the chief designer, He is the most popular design force in central China. He also serves as Vice President of Wuhan Designer Salon, National Member of the Design Committee of the China Packaging Federation, Member of CDS Chinese Designer Salon, and Practical Mentor of Design Majors in Four Universities in China. Jin Zhang excels in creating brand and product packaging designs that combine aesthetic and commercial value by combining cultural and emotional elements to create core differences. He has long provided services to well-known brands such as Yellow Crane Tower, Yingbo Jinlongquan Beer, and TsingTao Beer, and his design works have won more than 130 professional design awards at home and abroad. including New York TDC Awards,Communication Arts, Graphics Gold Award, MUSE Platinum Award, A'Design Silver Award, IDA Silver Award, the DNA Paris Design Award, the German Best Brand Award, New York Product Design Award Silver Award, the Taiwan Gold Dot Award, Red Cotton Design Award, China Star Silver Award, Central South Star Gold Award, etc.
View Winner ProfileWinner Client
InBev jinlongquan beer (Hubei) Co., Ltd
InBev jinlongquan beer (Hubei) Co., Ltd. chose to develop beer in 1977. It has three production bases of Jingmen, Xiaogan and Yichang, with an annual beer production capacity of 600000 tons. The company is a joint venture between Budweiser InBev group, the world's largest brewer, and Hubei jinlongquan group. It is one of the largest beer brewing bases in Central China.
Winner Brand
Sanbu Brand Design
Sanbu Brand Design is a strategic brand full case design and product packaging design organization founded by Mr. Zhang Jin, who has been continuously engaged in brand strategy, design, and practice for 15 years, in Wuhan in 2020.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Jinlongquan, a Beer Packaging designed by the highly esteemed Jin Zhang, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Beer Packaging now.
Jinlongquan Beer PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Jinlongquan as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Jinlongquan Beer Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Jinlongquan at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Jinlongquan Beer Packaging.
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InBev jinlongquan beer (Hubei) Co., Ltd
"Jinlongquan Beer Packaging" - Silver A' Design Award Winner
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