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Hypnoss

Hypnoss Floor Lamp by Parham Elahi Doust is a winner of the 2022 Bronze A' Design Award in Lighting Products and Fixtures Design.

Hypnoss is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.

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Hypnoss Floor Lamp by Parham Elahi Doust Bronze Lighting Products and Fixtures Design Award Winner 2022

Hypnoss Floor Lamp

Who rides a Vespa eats apple (Chi Vespa mangia le mele). This sentence, a reference to the forbidden tree in biblical scriptures, was part of Vespa's advertising campaign in the 70s. So it belongs to all those deconstruct. Hypnoss Dna is from scrap Italian motorcycles and becomes alive again and is given the chance to continue its journey in another form including the whole steering wheel and its odometer with an individual number of kilometers passed. As they lit up the way home, now this motorcycle can light up the home.

Hypnoss Floor Lamp by Parham Elahi Doust Bronze Lighting Products and Fixtures Design Award Winner 2022
Bronze Lighting Products and Fixtures Design Award Winner 2022 Hypnoss Floor Lamp
Hypnoss designed by Parham Elahi Doust
Hypnoss - Bronze Lighting Products and Fixtures Design Award Winner
Parham Elahi Doust's Hypnoss Floor Lamp
Bronze Lighting Products and Fixtures Design Award Winner 2022 Hypnoss Floor Lamp
Hypnoss designed by Parham Elahi Doust
Hypnoss - Bronze Lighting Products and Fixtures Design Award Winner
Parham Elahi Doust's Hypnoss Floor Lamp

Featured Design

Hypnoss by Parham Elahi Doust

Core Functionality

Floor Lamp


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Bronze Winner

Hypnoss Floor Lamp

Hypnoss is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Hypnoss is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Hypnoss splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.


Winner Designer

Parham Elahi Doust

Parham is a designer that studied architecture and anthropology and use these principles as a background for his designs. He translates the user's voice into product requirements. His studio and the team are focused on human-centered design. He thinks that industry’s finance programs leads us to be a extremism consumer and people are emotionally far from products that they are living with them. The human-centered design method could bring back our emotional bounding with the products. We create a narrative behind everything

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Winner Client

Modam section

Modam section

MODAM section is a human-centered design studio that focused on emotional ideas as much as functional ideas MODAM studio has different sections including product design studio, ceramic studio. MODAM section is a team of creative technologists working together to build emotional and beautiful expertly engineered products.


Hypnoss Floor Lamp by Parham Elahi Doust Bronze Lighting Products and Fixtures Design Award Winner 2022

Read The Inside Story

Discover in-depth story of the Hypnoss, a Floor Lamp designed by the highly esteemed Parham Elahi Doust, awarded with the very prestigious A' Lighting Products and Fixtures Design Award. Explore more about the intricate details and the story behind this unique Floor Lamp now.

Hypnoss Floor Lamp

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Press Kit Downloads

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Press Releases

Read the official press release announcing Hypnoss as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Hypnoss Floor Lamp's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to Hypnoss at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Hypnoss Floor Lamp.


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Modam section, the brand behind Parham Elahi Doust's award-winning work Hypnoss Floor Lamp, exemplifies the success that lighting products and fixtures design brands can achieve through the A' Design Award. By winning the Bronze A' Design Award, Modam section has demonstrated its commitment to good design, innovation, and creative excellence.
Modam section

"Hypnoss Floor Lamp" - Bronze A' Design Award Winner


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Parham Elahi Doust

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