Nongfu Spring Mix
Nongfu Spring Mix Milk Tea by Blackandgold Shanghai is a winner of the 2022 Silver A' Design Award in Packaging Design.
Nongfu Spring Mix is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkNongfu Spring Mix Milk Tea
To celebrate the Year of Tiger, Nongfu Spring launches a limited gift box for Mix Milk Tea. The idea is inspired by a Chinese nursery rhyme "Beat the Tiger". The packaging is designed as tiger head, while its eyes are replaced by whirls that are the visual asset of the brand. When consumers are holding the box, their fists are right above the tiger, so it looks like the consumers are beating the tiger. Eventually, it can create the interaction between consumers and packaging.
Featured Design
Nongfu Spring Mix by Blackandgold Shanghai
Core Functionality
Milk Tea
Accolades
Packaging Design Award Winner in 2022.
Silver Winner
Nongfu Spring Mix Milk Tea
Nongfu Spring Mix is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Nongfu Spring Mix is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Nongfu Spring Mix is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
Blackandgold Shanghai
Based in Paris, Shanghai and New York, we have been working for 30 years to develop strong brands, with high standards and passion. But also with a certain amount of hindsight and humility. With us, jargon is prohibited. Certainties too. It is this constantly renewed curiosity, this duty of candor and this desire to understand that drives the daily life of the agency, from our approach to trends to that of your briefs. In China, we work with big international and local clients.
View Winner ProfileWinner Client
Nongfu Spring Co. Ltd.
Founded in 1996, Nongfu Spring is China’s largest packaging water supplier, holding the number one spot for market share and is one of the top 20 beverage companies in China. According to the Frost & Sullivan report, from 2012 to 2019, Nongfu Spring maintained the number one market share of China's packaged drinking water market for eight consecutive years. In terms of retail sales in 2019, Nongfu Spring ranks among the top three in the Chinese market for tea beverages, functional beverages and juice beverages.
Read The Inside Story
Discover in-depth story of the Nongfu Spring Mix, a Milk Tea designed by the highly esteemed Blackandgold Shanghai, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Milk Tea now.
Nongfu Spring Mix Milk TeaResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Nongfu Spring Mix as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Nongfu Spring Mix Milk Tea's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Nongfu Spring Mix at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Nongfu Spring Mix Milk Tea.
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Nongfu Spring Co. Ltd.
"Nongfu Spring Mix Milk Tea" - Silver A' Design Award Winner
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