Better Bodies Hi
Better Bodies Hi Brand Identity by Takahiro Eto is a winner of the 2022 Platinum A' Design Award in Graphics, Illustration and Visual Communication Design.
Better Bodies Hi is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs.
Explore This Amazing WorkBetter Bodies Hi Brand Identity
Better Bodies Hi is a workout studio. They needed to create an environment where users after office work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Featured Design
Better Bodies Hi by Takahiro Eto
Core Functionality
Brand Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2022.
Platinum Winner
Better Bodies Hi Brand Identity
Better Bodies Hi is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Better Bodies Hi exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Better Bodies Hi is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Winner Designer
Takahiro Eto
He is a graphic designer and design educator. In recent years, he has been particularly involved in variable VI system and typeface development. he is involved in a variety of other activities with graphic design at the core, such as artwork and zines using the principles of printing and vision, and research and education at universities.
View Winner ProfileWinner Client
Better Bodies Hi
BETTER BODIES HI is a workout studio located in Aoyama, Minato-ku, Tokyo. Its goal is to change the bodies and lives of its users for the better through short, high-impact workouts. This studio opened on March 1, 2020. About a month later, a state of emergency was declared and the studio was closed for a while, but it is still in operation.
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Better Bodies Hi Brand IdentityResources for Journalists
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Press Releases
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Media Showcase
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Better Bodies Hi
"Better Bodies Hi Brand Identity" - Platinum A' Design Award Winner
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