Fantasy Factory
Fantasy Factory Retail Store by SIG Design is a winner of the 2022 Golden A' Design Award in Interior Space and Exhibition Design.
Fantasy Factory is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkFantasy Factory Retail Store
The fantasy factory with on-site baking as the core selling point, integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store. The design concept FTY was extracted from Factory. F stands for Fair. For large flow of people and rich product categories, the space was planed in the way of a market. T stands for Time. The color of the shop is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). The different You in the mirror is extended to the multi-dimensional interactive device.
Featured Design
Fantasy Factory by SIG Design
Core Functionality
Retail Store
Accolades
Interior Space and Exhibition Design Award Winner in 2022.
Golden Winner
Fantasy Factory Retail Store
Fantasy Factory is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Fantasy Factory is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Fantasy Factory creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Designer
SIG Design
SIG Design is a leading commercial Design company in China, founded in Shanghai in 2001. Based on the methodology of design innovation, through a unique perspective and insight, it breaks the boundary of style and the inertia of traditional thinking, and provides comprehensive design solutions. SIG means [ special interest group ]. The team started with the idea of gathering a group of interesting and special people and treating each project as an opportunity to learn and explore the world. With a unique perspective of design and innovation, we can gain insight into People's daily behavior and the surrounding world, and give innovative proposals. This interesting group of people believe that through warm, human design: humanized design.
View Winner ProfileWinner Client
Nayuki
Nayuki, founded in 2015, is headquartered in Shenzhen, Guangdong Province. Innovatively create the form of "tea + bread", with young women aged 20-35 as the main customer group. On July 2, 2019, Nayuki was selected as one of the "Top Ten Chinese Tea Brands". As of September 30, 2020, the number of tea shops in Nayuki reached 422.
Read The Inside Story
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Fantasy Factory Retail StoreResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Fantasy Factory as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Fantasy Factory Retail Store's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Fantasy Factory at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Fantasy Factory Retail Store.
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Nayuki
"Fantasy Factory Retail Store" - Golden A' Design Award Winner
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