Jalebi
Jalebi Brand Identity by Raageshwari Kandaswamy is a winner of the 2022 Iron A' Design Award in Graphics, Illustration and Visual Communication Design.
Jalebi is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkJalebi Brand Identity
Jalebi's identity is designed that articulates the unique street hawker personality and a brand identity system that could work across different collaterals. The logo is inspired by the alphabet J and how the taste buds swirl while having the ice cream. The tone of voice and use of typography plays with the desi feeling in a contemporary way that sparks nostalgia. The color scheme and contrast in the design stand out in the already crowded place of ice cream marketplace. Each ice cream scoop is presented on the packaging of different flavors that gives the kick for people to fall in love.
Featured Design
Jalebi by Raageshwari Kandaswamy
Core Functionality
Brand Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2022.
Iron Winner
Jalebi Brand Identity
Jalebi is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Jalebi is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Jalebi is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Raageshwari Kandaswamy
Raageshwari is a graphic designer enjoying Bachelors in Graphic Design in MIT Institute of Design. She is passionate about creating unique marks for brands. She loved learning about Indian culture and nature. She is an observer, keen learner and deep thinker. She loves interacting with new people and trying different cuisines. She is passionate about solving problems of rural people of India.
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MIT Institute of Design
MIT Institute of Design is a private insititute that is a constituent of MIT ADT University. The institute is located in Pune and was established in 2006. MITID is recognised by the UGC and is also a member of the Cumulus and the World Design Organization (WDO). MIT Institute of Design has collaborations with 13 international institutions and 7 university partnerships for student exchange programmes.
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Jalebi Brand IdentityResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Jalebi as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Jalebi Brand Identity's unique features, innovation, and impact.
Media Showcase
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MIT Institute of Design
"Jalebi Brand Identity" - Iron A' Design Award Winner
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