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MG iSmart

MG iSmart Infotainment System HMI by Star is a winner of the 2021 Golden A' Design Award in Interface, Interaction and User Experience Design.

MG iSmart is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.

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MG iSmart Infotainment System HMI by Star Golden Interface, Interaction and User Experience Design Award Winner 2021

MG iSmart Infotainment System HMI

SAIC's brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.

MG iSmart Infotainment System HMI by Star Golden Interface, Interaction and User Experience Design Award Winner 2021
Golden Interface, Interaction and User Experience Design Award Winner 2021 MG iSmart Infotainment System HMI
MG iSmart designed by Star
MG iSmart - Golden Interface, Interaction and User Experience Design Award Winner
Star's MG iSmart Infotainment System HMI
Golden Interface, Interaction and User Experience Design Award Winner 2021 MG iSmart Infotainment System HMI
MG iSmart designed by Star
MG iSmart - Golden Interface, Interaction and User Experience Design Award Winner
Star's MG iSmart Infotainment System HMI

Featured Design

MG iSmart by Star

Core Functionality

Infotainment System HMI


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Golden Winner

MG iSmart Infotainment System HMI

MG iSmart is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. MG iSmart is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. MG iSmart creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.


Winner Client

SAIC Overseas Intelligent Mobility Technology Co., Ltd.

SAIC Overseas Intelligent Mobility Technology Co., Ltd.

SAIC Motor Corporation Limited is a Chinese state owned automotive design and manufacturing company headquartered in Shanghai China with multinational operations. SAIC Motor s business covers the research production and sales of both passenger and commercial vehicles. It is actively promoting the commercialization of new energy vehicles and connected cars and exploring the research and industrialization of intelligent technologies such as smart driving.


Winner Brand

Star

Star

Star is a global technology consulting firm that seamlessly integrates strategy, design and engineering as an end-to-end partner on its clients’ digital journeys.

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MG iSmart Infotainment System HMI by Star Golden Interface, Interaction and User Experience Design Award Winner 2021

Read The Inside Story

Discover in-depth story of the MG iSmart, an Infotainment System HMI designed by the highly esteemed Star, awarded with the very prestigious A' Interface, Interaction and User Experience Design Award. Explore more about the intricate details and the story behind this unique Infotainment System HMI now.

MG iSmart Infotainment System HMI

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Press Kit Downloads

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Press Releases

Read the official press release announcing MG iSmart as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the MG iSmart Infotainment System HMI's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to MG iSmart at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning MG iSmart Infotainment System HMI.


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SAIC Overseas Intelligent Mobility Technology Co., Ltd., the brand behind Star's award-winning work MG iSmart Infotainment System HMI, exemplifies the success that interface, interaction and user experience design brands can achieve through the A' Design Award. By winning the Golden A' Design Award, SAIC Overseas Intelligent Mobility Technology Co., Ltd. has demonstrated its commitment to good design, innovation, and creative excellence.
SAIC Overseas Intelligent Mobility Technology Co., Ltd.

"MG iSmart Infotainment System HMI" - Golden A' Design Award Winner


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