Shiny Meadow
Shiny Meadow Milk Package by Li Huang is a winner of the 2021 Iron A' Design Award in Packaging Design.
Shiny Meadow is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkShiny Meadow Milk Package
The packaging design adopts gold as the main color of the brand, which reflects the high-end sense while conveying the brand concept of giving consumers health and warmth by the Shiny Meadow mission; the golden bull head as the main element to build a compelling brand asset; The dynamic milk, which enhances the nutritional vitality and smooth taste; the selling point information reflects the professionalism of the product, which is convenient for quick identification among other brands.
Featured Design
Shiny Meadow by Li Huang
Core Functionality
Milk Package
Accolades
Packaging Design Award Winner in 2021.
Iron Winner
Shiny Meadow Milk Package
Shiny Meadow is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Shiny Meadow is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Shiny Meadow is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Li Huang
Huang Li, creative director of 10+ INTERNATIONAL 4A advertising agency and Party A, has served Coca-Cola, Wuliangye, Tencent, Sephora, Danone, Mengniu and other companies, and has rich experience in food and beverage product design. Founded in 2018, SHINY MEADOW brand is positioned as a new benchmark for high-end fresh milk, and is committed to creating its Chinese own high-end fresh milk brand to provide higher quality choices for elite consumers. With its high quality and fresh taste, SHINY MEADOW won the 2018 "China Dairy Excellent New Product Award". In 2020, it won the TBI Annual Popular Brand Award, the most growing brand, in 2021, it won the "World Quality Evaluation Conference Quality Gold Award" in 2022, won the "Social Innovation Contribution Award" of CBN, and won the "2022 Best ESG Brand" of TBI, etc., in the five years of listing, SHINY MEADOW has maintained a three-digit high growth year after year, and has continuously become the representative word of "new benchmark for high-end fresh milk" in the minds of consumers.
View Winner ProfileWinner Client
Mengniu Gaoke Fresh Dairy Products Co. Ltd
Established in 2018, SHINY MEADOW brand is positioned as a new benchmark for high-end fresh Milk products. It is committed to building its own high-end fresh milk brand for Chinese people, and providing elite consumers with higher quality choices. With its high quality and fresh, mellow taste, SHINY MEADOW won the 2018 "China Dairy Industry Excellent New Product Award". In the two years since its listing, SHINY MEADOW Fresh Milk has maintained a high growth rate of three digits in successive years, and has continuously become the representative word of "new benchmark of high-end fresh milk" in consumers' mind.
Read The Inside Story
Discover in-depth story of the Shiny Meadow, a Milk Package designed by the highly esteemed Li Huang, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Milk Package now.
Shiny Meadow Milk PackageResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Shiny Meadow as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Shiny Meadow Milk Package's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Shiny Meadow at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Shiny Meadow Milk Package.
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Mengniu Gaoke Fresh Dairy Products Co. Ltd
"Shiny Meadow Milk Package" - Iron A' Design Award Winner
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