Lays Heartwork
Lays Heartwork Campaign by PepsiCo Design and Innovation is a winner of the 2021 Silver A' Design Award in Advertising, Marketing and Communication Design.
Lays Heartwork is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkLays Heartwork Campaign
In extraordinary and challenging times, going about one's daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. The design team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In their eyes, their work is not just hard, it is Heartwork.
Featured Design
Lays Heartwork by PepsiCo Design and Innovation
Core Functionality
Campaign
Accolades
Advertising, Marketing and Communication Design Award Winner in 2021.
Silver Winner
Lays Heartwork Campaign
Lays Heartwork is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Lays Heartwork is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Lays Heartwork is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Lays Heartwork, a Campaign designed by the highly esteemed PepsiCo Design and Innovation, awarded with the very prestigious A' Advertising, Marketing and Communication Design Award. Explore more about the intricate details and the story behind this unique Campaign now.
Lays Heartwork CampaignResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Lays Heartwork, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Lays Heartwork Campaign.
Press Releases
Read the official press release announcing Lays Heartwork as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Lays Heartwork Campaign's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Lays Heartwork at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Lays Heartwork Campaign.
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PepsiCo Design & Innovation
"Lays Heartwork Campaign" - Silver A' Design Award Winner
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