Pure
Pure Packaging by Ouzhu Huang and Qinjie Lu is a winner of the 2021 Iron A' Design Award in Packaging Design.
Pure is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkPure Packaging
Pure presented the five-angle two-dimensional silhouette of the product directly to consumers and continued to extend the above design elements to the accessory consumables and instructions of the same series of the product. The designer chose "gradient blue" to represent flowing water, which symbolizes the continuous flow of fresh water, and aims to make consumers think of the water flowing through the actual use process from the outer packaging.
Featured Design
Pure by Ouzhu Huang and Qinjie Lu
Core Functionality
Packaging
Accolades
Packaging Design Award Winner in 2021.
Iron Winner
Pure Packaging
Pure is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Pure is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Pure is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Ouzhu Huang and Qinjie Lu
Ou Zhu Huang, born on August 30, 1993, in Italy, is currently the CEO of Laika Technology. Laika is a company based in China that manufactures pet products based on the concept of combining modern technology with pet products. If you want to ask why Mr Huang is relevant and important to this company? This is because Huang grew up as an Asian in a Western culture system, which allows Huang to get out of the frame of mind and be more creative, allowing Laika to bring more useful products and innovative ideas to pet owners. Huang's main achievement at Laika was to create the Laika brand and to come up with novel concepts for most of the products. For example, Laika's Acqua Pet fountain can simultaneously solve multiple market pain points that similar products cannot solve. The Acqua Pet Water Fountain's water tank is designed to be smooth and flat, making it easier for users to clean. At the same time, all electrical components of the water fountain are completely separated from the water to ensure 100% safety. In addition, this product also has an ultraviolet sterilization function, which can kill the bacteria inside the sink, to avoid the formation of scale. Laika is committed to contributing to society by creating innovative products that truly care about helping pets' health and lives. The interesting thing about Laika and its products is that Laika listens to all pet owners, whether they buy its products or not. So what Laika makes is what users really want, not what Laika or any other company thinks users want.
View Winner ProfileWinner Client
Shenzhen Laika Technology Co., Ltd.
Laika Technology Co., Ltd. was established in 2018. The team has 5-year experience in the field of electronics and pet products cross-border e-commerce, commits to bringing the best quality pet products to pet families around the world. Laika brand is facing the global pet raising population who are pursuing high safety, high quality and high cost performance. Our products cover pet drinking fountains, pet feeders, automatic litter boxes and other electronic products, including pet nail clippers, pet combs, traction ropes and pet food, etc.
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Pure PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Pure as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Pure Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Pure at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Pure Packaging.
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Shenzhen Laika Technology Co., Ltd.
"Pure Packaging" - Iron A' Design Award Winner
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