Activate Our Island
Activate Our Island Advertising Campaign by Dawn Binns is a winner of the 2021 Iron A' Design Award in Advertising, Marketing and Communication Design.
Activate Our Island is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkActivate Our Island Advertising Campaign
When Covid-19 shut down Prince Edward Island's thriving tourism industry Tourism PEI knew something needed to be done to keep the province's many tourism operators in business. Insight was tasked with creating a campaign to inspire the local population to get out and enjoy everything the Island has to offer. The primary logo takes it's inspiration from vintage camp badges, calling to mind a sense of adventure, designed to inspire people to get out. The color palette is designed to be summery and high energy by using bright warm colors contrasted with darker cool colors.
Featured Design
Activate Our Island by Dawn Binns
Core Functionality
Advertising Campaign
Accolades
Advertising, Marketing and Communication Design Award Winner in 2021.
Iron Winner
Activate Our Island Advertising Campaign
Activate Our Island is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Activate Our Island is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Activate Our Island is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Client
Insight Brand & Marketing Studio
Insight is a brand and marketing studio located in Prince Edward Island, Canada's smallest province. As the only full-service marketing agency on the Island, they facilitate, plan and implement strategic marketing plans and campaigns for businesses and non-profit organizations of all sizes.
Read The Inside Story
Discover in-depth story of the Activate Our Island, an Advertising Campaign designed by the highly esteemed Dawn Binns, awarded with the very prestigious A' Advertising, Marketing and Communication Design Award. Explore more about the intricate details and the story behind this unique Advertising Campaign now.
Activate Our Island Advertising CampaignResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Activate Our Island, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Activate Our Island Advertising Campaign.
Press Releases
Read the official press release announcing Activate Our Island as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Activate Our Island Advertising Campaign's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Activate Our Island at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Activate Our Island Advertising Campaign.
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Insight Brand & Marketing Studio
"Activate Our Island Advertising Campaign" - Iron A' Design Award Winner
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