The Adventures of Rabbit King
The Adventures of Rabbit King Original Character Series by Zhang Xiao Yin is a winner of the 2021 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design.
The Adventures of Rabbit King is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkThe Adventures of Rabbit King Original Character Series
This is a story about a team of steampunk rabbits starring Rabbit King and his friends and foes. The creative team behind it created the dark humor series by combining the future-retro industrial style with a soft rabbit image to produce visual impacts. Background: Frankenstein created the Rabbit King and his friends. They go on an adventure to find the legendary Blue Feather. The Rabbit King is brave, upright, and full of wisdom, acting as an agent of justice. Rabbit King hopes to pass on an positive attitude of actively seeking the truth in the world.
Featured Design
The Adventures of Rabbit King by Zhang Xiao Yin
Core Functionality
Original Character Series
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2021.
Bronze Winner
The Adventures of Rabbit King Original Character Series
The Adventures of Rabbit King is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. The Adventures of Rabbit King is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. The Adventures of Rabbit King splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Zhang Xiao Yin
I've been highly active in China design scene since 2004 and founded Chenxingfu Studio and Mita Studio. One of my company Mitang, a Mi Ecosystem company, was incubated by Xiaomi in 2014. We specialize in IP （Intellectual Property） empowerment, product innovations, brands operations and more. One of my children camera product had won Good Design Award 2019, iF Design Award 2020 and various awards in China. Along the Rabbit King I have created other IP series, for example Chen's Friends, Mixiaotang and last but not least Lax & Convenience.
View Winner ProfileWinner Client
Chenxingfu Cultural Co., Ltd.
Founded in 2005, Chen Xing Fu Studio is specialised in producing comic story series, cartoon characters and derivative products such as clothing and toys. Chen Xing Fu Studio brings unique design styles to its series of works. From the popular series Chen's Friends to RABITTKING and Hi Monsters！etc, are all highly anticipated by fans.
Read The Inside Story
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The Adventures of Rabbit King Original Character SeriesResources for Journalists
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Press Releases
Read the official press release announcing The Adventures of Rabbit King as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the The Adventures of Rabbit King Original Character Series's unique features, innovation, and impact.
Media Showcase
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Chenxingfu Cultural Co., Ltd.
"The Adventures of Rabbit King Original Character Series" - Bronze A' Design Award Winner
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