Sof
Sof Brand Identity by Hamda Al Naimi is a winner of the 2021 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design.
Sof is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkSof Brand Identity
Sof is an acronym for Sisters Overpowering Fibroids. Sof is a concept project inspired by the designer's journey with uterine fibroids, the frustration of being handed the same generalized brochure after a doctor's visit, meeting women in similar positions who have waited too long to get treated. While not dangerous, ignoring the symptoms can lead to complications. The design provides possible solutions such as creating a sense of urgency, giving patients personalized information, and a support system.
Featured Design
Sof by Hamda Al Naimi
Core Functionality
Brand Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2021.
Bronze Winner
Sof Brand Identity
Sof is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Sof is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Sof splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Hamda Al Naimi
Hamda Al Naimi (Alnuaimi) is an award-winning multidisciplinary graphic designer who desires to contribute positively to the world through design. She specializes in print, branding, environmental and visual design. During her career, Hamda has joined design positions at creative agencies and global technology companies in Dubai and San Francisco. During her childhood, she used visuals to navigate the complexities of learning in school, which led her to fall in love with and appreciate the importance of arts and design. Later in life, that background became her philosophy as a professional designer; one who strives to take the most tangled concepts and present them in the simplest way possible. Hamda’s work has been recognized by internationally known design competitions. A select list of her awards include Communication Arts, Print mag, IDA design awards (International Design Awards), IJungle Awards, and DNA Paris. Her projects were also featured in Print Mag, Packaging of the world and Women of Graphic Design. Her motto in life is to advocate for good design, enrich humanity and be friendly to the environment.
View Winner ProfileWinner Client
Hamda Al Naimi
Hamda Al Naimi is an award-winning graphic designer specializing in print, branding, environmental and visual design. In her career, she has joined design positions at creative agencies and global technology companies. Hamda is passionate about positively contributing to the world through design. Hamda's design philosophy always presents the most tangled concepts in the simplest way possible while staying true to producing a good design that serves a purpose.
Read The Inside Story
Discover in-depth story of the Sof, a Brand Identity designed by the highly esteemed Hamda Al Naimi, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Brand Identity now.
Sof Brand IdentityResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Sof, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Sof Brand Identity.
Press Releases
Read the official press release announcing Sof as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Sof Brand Identity's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Sof at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Sof Brand Identity.
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Hamda Al Naimi
"Sof Brand Identity" - Bronze A' Design Award Winner
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