Use What Moves You
Use What Moves You Outdoor Campaign by Pancho Gonzalez and Cristian Chavez is a winner of the 2020 Iron A' Design Award in Advertising, Marketing and Communication Design.
Use What Moves You is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkUse What Moves You Outdoor Campaign
This design, using three everyday situations of people using the subway to dairio, conveys how people habitually use products that they could buy in the subway souvenir shop. This design invites to use metro products (t-shirts, mugs, bottles, toys, etc.) on a daily basis, using them at any time of the day and in any situation. For example, in one of the designs presented, a woman is seen wearing a subway shirt in a plaza, very calm and happy. The design tries to invite those who see it to incorporate the products of the subway as a new fashion.
Featured Design
Use What Moves You by Pancho Gonzalez and Cristian Chavez
Core Functionality
Outdoor Campaign
Accolades
Advertising, Marketing and Communication Design Award Winner in 2020.
Iron Winner
Use What Moves You Outdoor Campaign
Use What Moves You is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Use What Moves You is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Use What Moves You is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Client
Inbrax
It is an omnichannel comprehensive advertising agency with 10 years of experience in the Chilean market, with operations throughout Latin America through the Constellation Group. It started 2010 with only three people and today there are already 35 talents working for local and global brands. The work has been recognized in Chile and abroad, developing the digital ecosystem of each of the clients with successful financial results.
Read The Inside Story
Discover in-depth story of the Use What Moves You, an Outdoor Campaign designed by the highly esteemed Pancho Gonzalez and Cristian Chavez, awarded with the very prestigious A' Advertising, Marketing and Communication Design Award. Explore more about the intricate details and the story behind this unique Outdoor Campaign now.
Use What Moves You Outdoor CampaignResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Use What Moves You, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Use What Moves You Outdoor Campaign.
Press Releases
Read the official press release announcing Use What Moves You as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Use What Moves You Outdoor Campaign's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Use What Moves You at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Use What Moves You Outdoor Campaign.
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Inbrax
"Use What Moves You Outdoor Campaign" - Iron A' Design Award Winner
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Designer's Portfolio
Explore other works by Pancho Gonzalez and Cristian Chavez
Pancho Gonzalez and Cristian ChavezJoin A' Design Award
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