New Vision
New Vision Packing by Ye Wang and Wei Chen is a winner of the 2020 Iron A' Design Award in Packaging Design.
New Vision is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkNew Vision Packing
Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify. The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
Featured Design
New Vision by Ye Wang and Wei Chen
Core Functionality
Packing
Accolades
Packaging Design Award Winner in 2020.
Iron Winner
New Vision Packing
New Vision is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. New Vision is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. New Vision is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Client
Nanpai Farm
Nanpai farm is a middle and high-end fruit and vegetable juice and beverage company in China. The company has established and strictly improved the effective food safety and quality assurance system. The company has advanced testing equipment and strict quality control system. Its consumer group is between 16 and 50 years old. In the production process, the international advanced HPP instant sterilization technology is adopted to ensure the safety of juice. The company has a number of industry advanced fruit processing, beverage filling and other production lines. The technologies of cold crushing of fruit produced by raw pulp, filtration of concentrated juice production, ultra-high temperature instantaneous sterilization of beverage filling and aseptic cold filling are in the leading position in the industry. Through ISO9001 and other quality, safety, environmental management system certification, pure juice and medium concentration juice drinks market share market share leading. This series of juice USES fresh fruit such as sweet orange, mango, passion fruit and so on. The whole process is carried out in the cold chain environment, without adding water, essence, color, preservative and edible acid, the product maintains the original fruit nutrition and pure taste. The company produces all products to health, nutrition as the core, close to the consumer demand, the selection of seasonal fresh fruit. The main products are low sugar, light wind, high quality fruit from fresh producing area, unique flavor, the main product appeal of "healthy carry, 100% fruit juice". In the process of accelerating development, nanpai farm has established joint venture partnership with domestic well-known beverage and food companies, and launched juice brand beverage products to meet the needs of various consumers in the domestic beverage market. A variety of pulp drinks are introduced for daily consumption scenes such as parties and restaurants, with the selection of high-quality raw materials and the juice content reaching over 60%. The fruit juice products contain pulp, fruit oil, and vitamin C, vitamin E, carotene, and other beneficial to the human body of a variety of active substances and trace elements.
Read The Inside Story
Discover in-depth story of the New Vision, a Packing designed by the highly esteemed Ye Wang and Wei Chen, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Packing now.
New Vision PackingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing New Vision as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the New Vision Packing's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to New Vision at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning New Vision Packing.
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Nanpai Farm
"New Vision Packing" - Iron A' Design Award Winner
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