Pure Green
Pure Green Visual Identity by Xinqi Liu is a winner of the 2020 Iron A' Design Award in Graphics, Illustration and Visual Communication Design.
Pure Green is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkPure Green Visual Identity
In this case, the designers take the unique green color of fresh pepper hotpot as the brand color. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. They deepen and extend it again, and create a IP image named Mobee. It represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality. While further promoting the brand, the distance between the brand and the consumer is drawn.
Featured Design
Pure Green by Xinqi Liu
Core Functionality
Visual Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2020.
Iron Winner
Pure Green Visual Identity
Pure Green is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Pure Green is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Pure Green is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Xinqi Liu
Xinqi Liu, born in 1994, is the master designer of MET Creative Brand. She is committed to creating a beautiful restaurant design. As a new generation of young designers, she pursues fashion design. She has her own unique design style, providing VI design for more than 100 domestic catering brands. She hopes that through her own design, every restaurant brand can have its own recognition. Although she has been engaged in the design industry for about 5 years, she has led her team to complete the VI design of many famous restaurants in China, winning the trust of customers. At the same time, she has made great achievements in many domestic and foreign design competitions.
View Winner ProfileWinner Client
MET Creative Brand
MET Creative Brand is an emerging company focusing on catering design. At present, it ranks among the top ten new catering design companies in China, serving 100 brands every year. We are vertical to the catering industry, deeply engaged in subdivision design, and create brand value. We provide brand planning, brand vision, space design, restaurant landing and other one-stop services. Whether it is the creation of a new catering brand or the upgrading of the original brand, it is all our service scope. The company is committed to creating a beautiful and profitable restaurant design. With a team of about 100 people, it is a group of young designers with dreams, and has branches in various cities across the country.
Read The Inside Story
Discover in-depth story of the Pure Green, a Visual Identity designed by the highly esteemed Xinqi Liu, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Visual Identity now.
Pure Green Visual IdentityResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Pure Green, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Pure Green Visual Identity.
Press Releases
Read the official press release announcing Pure Green as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Pure Green Visual Identity's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Pure Green at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Pure Green Visual Identity.
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MET Creative Brand
"Pure Green Visual Identity" - Iron A' Design Award Winner
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