Sheng Ming Yue
Sheng Ming Yue Mooncake Gift Box by Hu Wan, Li Jianpeng and Shi Xiaoxia is a winner of the 2024 Bronze A' Design Award in Packaging Design.
Sheng Ming Yue is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkSheng Ming Yue Mooncake Gift Box
During the Mid-Autumn Festival, mooncakes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, the team consciously designed a more compact and eco-friendly mooncake gift box. Sheng Ming Yue depicts a bright moon rising over the sea, expressing the Chinese people's yearning for reunion and beautiful things, maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Featured Design
Sheng Ming Yue by Hu Wan, Li Jianpeng and Shi Xiaoxia
Core Functionality
Mooncake Gift Box
Accolades
Packaging Design Award Winner in 2024.
Bronze Winner
Sheng Ming Yue Mooncake Gift Box
Sheng Ming Yue is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Sheng Ming Yue is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Sheng Ming Yue splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Hu Wan, Li Jianpeng and Shi Xiaoxia
NetEase Yanxuan is a lifestyle brand under NetEase that is favored by the new middle class in China. IDC Innovation Design Center the design team is that covers all categories (include home, clothing, shoes, food, beverages, personal care, pets, sports, travel and eletronic products) of research and design, focusing on cultural research and innovative design, achieving differentiation through people-oriented design and brand strategy. Relying on the power of design, creating value through design. Design services include brand design, packaging design, product design, and industrial design.
View Winner ProfileWinner Client
Netease Yanxuan Trading Co. Ltd
NetEase Yanxuan was officially launched in April 2016. It is a lifestyle brand under NetEase that is favored by the new middle class. It covers eight categories: home life, clothing and shoes, food and beverages, personal care and cleaning, mother and baby, sports and outdoors, digital appliances, and Yanxuan Global.
Read The Inside Story
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Sheng Ming Yue Mooncake Gift BoxResources for Journalists
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Press Releases
Read the official press release announcing Sheng Ming Yue as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Sheng Ming Yue Mooncake Gift Box's unique features, innovation, and impact.
Media Showcase
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Netease Yanxuan Trading Co. Ltd
"Sheng Ming Yue Mooncake Gift Box" - Bronze A' Design Award Winner
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Designer's Portfolio
Explore other works by Hu Wan, Li Jianpeng and Shi Xiaoxia
Hu Wan, Li Jianpeng and Shi XiaoxiaJoin A' Design Award
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