Xijiu Liquor
Xijiu Liquor Alcoholic Beverage Packaging by Yamin Zhu is a winner of the 2024 Iron A' Design Award in Packaging Design.
Xijiu Liquor is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkXijiu Liquor Alcoholic Beverage Packaging
The intricately designed bottle, adorned with the Chinese character "Xi" from four perspectives, symbolizes happiness and delight. Its vibrant Chinese red hue makes it fitting for celebratory occasions. The harmonious blend of round cap and square body reflects ancient Chinese philosophies. When paired, the bottles evoke the cherished symbol of double happiness, representative of traditional wedding customs. This design not only honors cultural heritage but also enhances user experience, providing a uniquely ergonomic structure for effortless handling.
Featured Design
Xijiu Liquor by Yamin Zhu
Core Functionality
Alcoholic Beverage Packaging
Accolades
Packaging Design Award Winner in 2024.
Iron Winner
Xijiu Liquor Alcoholic Beverage Packaging
Xijiu Liquor is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Xijiu Liquor is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Xijiu Liquor is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Yamin Zhu
Yamin Zhu is a distinguished graphic designer and vice chairman of Shanxi Graphic Design Association. He founded Sinan Design Agency in 1998, and in 2002, he was awarded the qualification of Chinese Graphic Designer by the Design Committee of the China Packaging Design Association. Zhu has also served as a visiting professor at several institutions, including Shanxi University, Shanxi Media College, and Taiyuan University of Science and Technology. In 2015, he co-founded the mid-tier internet brand Forth-nine Union with elite professionals from various industries and currently serves as the General Manager of the Design Department. Zhu advocates that beauty in form can only please the eye, while beauty in spirit can delight the heart. He has participated in and organized numerous large-scale design exhibitions and government project image promotions. His work includes visual identity and commercial design for dozens of enterprises in Shanxi and across China. Notably, in 2010, he designed the new visual identity for the renowned Chinese automotive company, China Changan Automobile Group, and in 2011, he crafted the "Jinshan Jinmei" visual promotion image for the Shanxi Tourism Bureau. Since 1996, his designs have won numerous awards both domestically and internationally. In June 2016, the logo and packaging design for Forth-nine Union won the "Most Popular Award" and "Best Packaging Design Excellence Award" at the Hiiibrand Awards 2015, the sixth Hiiibrand International Brand Logo Design Competition. His work has been featured in professional design publications such as "Packaging and Design," "Art and Design," "New Graphic," "China Design Yearbook," "China Advertising Yearbook," and "BESTLOGO."
View Winner ProfileWinner Client
Forty-Nine Union Design Department
The Forty-Nine Union Design Department, a division of the Forty-nine Union Group, is renowned for its innovative contributions within the industry. Established in 2015, Forty-nine Union Group has solidified its position as a leading industrial Internet new retail enterprise, with a primary focus on the production and distribution of Chinese baijiu alongside health food products. Committed to staying abreast of contemporary trends, Forty-nine Union Group aspires to carve a poignant legacy within China's business landscape. Over the course of the past nine years, the Forty-nine Union Design Department has consistently delivered a multitude of pioneering products, showcasing its dedication to excellence and forward-thinking approach.
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Xijiu Liquor Alcoholic Beverage PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Xijiu Liquor as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Xijiu Liquor Alcoholic Beverage Packaging's unique features, innovation, and impact.
Media Showcase
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Forty-Nine Union Design Department
"Xijiu Liquor Alcoholic Beverage Packaging" - Iron A' Design Award Winner
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