Buchanan's Red Seal
Buchanan's Red Seal Branding and Redesign by Pierre Delebois - forceMAJEURE Design is a winner of the 2020 Golden A' Design Award in Packaging Design.
Buchanan's Red Seal is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkBuchanan's Red Seal Branding and Redesign
forceMAJEURE Design was asked to create a new design for Buchanan’s Red Seal through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, FM crafted an elegant bottle shape with soft curves allowing the iconic Red Seal to shine. Visible through the front of the bottle is the Buchanan’s crest, proudly embossed at the back of the glass and beautifully framing the seal. The bottle is presented in an elegant, deep red gift box.
Featured Design
Buchanan's Red Seal by Pierre Delebois - forceMAJEURE Design
Core Functionality
Branding and Redesign
Accolades
Packaging Design Award Winner in 2020.
Golden Winner
Buchanan's Red Seal Branding and Redesign
Buchanan's Red Seal is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Buchanan's Red Seal is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Buchanan's Red Seal creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Client
Diageo
forceMAJEURE Design is an independent creative agency in New York dedicated to premium, luxury and lifestyle brands. We specialize in brand creation, brand renovation and innovation. We offer a wide range of expertise, from strategy, visual and brand identity, to product design and packaging, brand content creation and brand experiences.
Read The Inside Story
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Buchanan's Red Seal Branding and RedesignResources for Journalists
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Press Releases
Read the official press release announcing Buchanan's Red Seal as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Buchanan's Red Seal Branding and Redesign's unique features, innovation, and impact.
Media Showcase
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Diageo
"Buchanan's Red Seal Branding and Redesign" - Golden A' Design Award Winner
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Designer's Portfolio
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